Selling and marketing
Bagel Bazaar Wholesale: Cost per Dozen and Your Margin
A clear way to price wholesale bagels so a case order still leaves you a margin.
On this page
What to remember
- The case price is only part of what a bagel costs you.
- Packaging and your own time are usually the bigger numbers.
- Quote by the dozen and show the per bagel price underneath.
- Ask about minimums, delivery day, and how long the price holds.
If you typed bagel bazaar wholesale because you found a supplier by that name, treat the name as a lead and nothing more. What decides whether you make money is the number on the invoice and what it costs you to turn that case into something a shop will buy. This guide walks the math and the questions to ask before you say yes.
What a wholesale case really costs you
A supplier quotes you a case price. That is the starting point, not your cost. Between the case and the sale you pay for bags, labels, your own hours, gas, and the tools that keep your orders straight. Leave any of those out and the margin you see on paper is not the margin you keep.
The case price is also the easiest number to compare and the least useful on its own. Two suppliers can quote the same case and leave you with very different costs once delivery, minimums, and freshness are in the picture. Divide everything down to a cost per bagel so the comparison is fair.
A bag, a label, and a sticker do not feel like much at $0.20 a bagel. Across a 24 count case that is $4.80, and across a 200 bagel month it is $40.00. That is real money, and it is the line most new sellers forget to count.
Buy packaging in the size you actually use. A box of 500 bags is cheaper per bag than a box of 100, but only if you will use them before you change your label or your size. Check the per unit price, not the box price.
Your time is the number most home sellers leave at zero. If a case takes an hour of your day, that hour has a value. Put a number on it, even a small one, so you can see whether the order is worth taking.
Work out your cost per dozen, step by step
You need four numbers before you can price anything: the case price, the packaging per unit, what your hour is worth, and your overhead for the run. Write them down once and the math takes a few minutes.
Divide the case price by the count
A case of 24 at $18.00 is $0.75 a bagel, or $9.00 a dozen.
Add packaging per unit
A bag, a label, and a sticker at $0.20 each adds $4.80 to a 24 count case.
Pay yourself for the work
One hour of picking up, bagging, labeling, and delivering at $20 an hour adds $20.00.
Spread your overhead
Gas for the run plus your monthly tools. Brevl is one flat $20 a month with no cut of your sales, so a 200 bagel month adds $2.40.
Add it all together
Case $18.00 plus packaging $4.80 plus labor $20.00 plus overhead $7.40 comes to $50.20.
Set the price and read the margin
At $2.75 a bagel the case brings in $66.00, leaving $15.80, about 24 percent.
A worked example with one case of 24
Say a case of 24 bagels costs $18.00. Packaging runs $0.20 a bagel, so $4.80 for the case. One hour of picking up, bagging, labeling, and delivering at $20 an hour adds $20.00. Overhead is gas for the run plus your monthly tools. Brevl is one flat $20 a month with no cut of your sales, so a 200 bagel month adds $2.40, and gas adds $5.00. That is $50.20 all in.
At $2.75 a bagel the case brings in $66.00, so you keep $15.80, about 24 percent. At $2.25 a bagel it brings in $54.00 and you keep $3.80, about 7 percent. Same bagels, same case, very different business. That gap is why the price you quote matters more than the price you pay.
What to check before you commit to a case
Ask the supplier for the case price, the minimum order, and the delivery day in writing. Ask how long the price holds and what happens if it changes. Ask whether the bagels arrive fresh or frozen, and how many days you have to sell them.
Ask what paperwork they want from you, then check your own state and county rules before you sell to the public. Rules differ from place to place, and a supplier’s answer is not the same as your local health department’s answer.
Check the delivery window too. If the run lands on a day you cannot receive it, you are paying for bagels that sit. Ask whether you can pick up, and what time the order is ready.
Buy wholesale or bake your own
If you already bake, compare the case price against your own cost per bagel before you switch. The average cost of a bagel guide breaks that number into ingredients, labor, and overhead. If you would rather buy and resell, the best wholesale bagels in NYC page covers license cost and margin for that market.
Buying is faster and more consistent. Baking gives you control over the recipe and the cost. Neither is wrong, but the numbers have to work either way.
Turn one case into a repeat account
A coffee shop that reorders every week is worth more than a one time case. Put the count, the pickup date, and the deposit in writing so nobody has to guess. Our bagel order form guide lists the six fields to include. Then read how to sell bagels for the price per dozen and the margin behind it.
If you want the wider picture on selling from home, the selling guides hub collects the pricing, order, and payment pages in one place.
Try the free bake pricing calculator
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- Wholesale baked goods for a coffee shop: price per muffin
- How to sell bread wholesale: 2026 price and first account
Common questions
Is Bagel Bazaar a real wholesale supplier?
I cannot confirm that for you. Treat any supplier name you find as a lead, not a fact. Call them, ask for the case price, the minimum order, and the delivery day, then run the cost math on this page before you commit.
How many bagels should I order on a first case?
Start with the smallest case the supplier will sell you, even if the unit price is higher. You need to learn how fast they sell and how they hold before you tie up cash in a large order. Reorder once you know your weekly count.
Should I charge per bagel or per dozen?
Wholesale accounts usually buy by the dozen, so quote by the dozen and show the per bagel price underneath. That keeps the invoice simple and lets a shop compare you against another supplier without doing the math themselves. Round to a clean number.
What if the case price goes up after my first order?
Ask for the price in writing and how long it holds. If it moves, rerun the math before you pass the increase to your customer. A small rise in the case price can wipe out a thin margin, so check the per bagel cost again.
Do I need a license to resell wholesale bagels?
That depends on your state and your local health department, and I cannot answer it for you. Ask the supplier what paperwork they want, then check your own state and county rules before you sell to the public. Rules differ from place to place.
General information, not legal or tax advice. Check your state and local rules before you sell.