Getting started
Bakery Social Media: 5 Posts That Bring Orders
A simple weekly plan for posting on social media that turns followers into paying customers.
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You do not need a big following to get orders from bakery social media. You need a clear way for people to buy. This guide shows you what to post, how often, and how to move a conversation to a paid order.
What to remember
- Post three times a week, not every day.
- Show the price and how to order in every post.
- Use your phone, not fancy equipment.
- Reply to every comment within an hour.
- Link to your shop in your bio.
Pick the right app for your bakery
You do not need to be on every app. Pick one place where your local customers already spend time. For most home bakers, that is Facebook or Instagram. If you sell to neighbors, a local Facebook group can bring orders faster than a public feed. For more free places to promote, see how to promote a home bakery.
Once you pick an app, set up a business profile. Use your bakery name, a clear photo of your best seller, and a link to your shop. If you do not have a shop yet, Brevl gives you one with your own web address for $20 a month. That link goes in your bio. See home bakery setup for a $20 a month shop.
Do not try to be on three apps at once. You will burn out. One app done well brings more orders than three apps done badly.
What to post when you have no photos
You can start with the photos you already have. A tray of cookies on your kitchen counter works. So does a close up of a single cupcake. The goal is to show what you sell, not to win a photography contest.
Post three types of content each week. First, a product photo with the price. Second, a short video of you packing an order. Third, a customer thank you note or a screenshot of a nice message. That mix builds trust and reminds people to order.
You can also use stories for quick updates. Post a photo of a fresh batch and say ‘just out of the oven’. Stories disappear in 24 hours, so they create urgency.
A weekly posting plan you can keep
Monday: show the menu
Post a photo of what you are baking this week. List the price and how to order.
Wednesday: show the process
Post a short video of you mixing, shaping, or packing. People love to see the work.
Friday: show the proof
Post a photo of a finished order or a thank you message from a customer.
Sunday: remind them to order
Post a simple reminder with your order deadline for the coming week.
That is three posts and one reminder. You can batch them on Sunday afternoon. Take all the photos and videos at once, then schedule them if your app allows it.
Turn comments into orders
When someone comments on your post, reply fast. Ask a question that leads to a sale. For example, if they say ‘these look great’, reply ‘thank you. I have a dozen left for Friday. Do you want me to set one aside for you?’
Move the conversation to a direct message or a phone call. Then send them a link to your shop. Brevl lets you take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. That makes it easy for them to pay.
Always end your post with a clear call to action. Say ‘order by Thursday’ or ‘send me a message to reserve a box’. Without that, people will like the photo and move on.
Mistakes that cost you money
The biggest mistake is posting without a price. If people have to ask, most will not. Put the price in the caption or on the photo. Another mistake is posting every day for a week, then nothing for a month. A steady three posts a week beats a burst.
Do not pay for ads before you have a few organic orders. Ads can work, but only after you know what people buy. Also, do not ignore comments. A slow reply loses the sale.
Another mistake is copying what big bakeries do. You are not them. You do not have a marketing team. Post what you can, when you can. A simple photo with a price beats a fancy video with no call to action.
What to check before you commit
Before you spend money on social media, check your state cottage food rules. Some states limit where you can sell or how you must label. You can find your state rules in our getting started guide.
Also check your time. Social media takes about 30 minutes a day if you reply to comments. That is time you are not baking. Decide if you want to spend it. If you do, keep it simple and consistent.
- How to Promote a Home Bakery: 5 Free Places to Start
- How to Advertise a Home Bakery: 5 Places to Start First
- Home Bakery Setup: 5 Steps and a $20 a Month Shop
Common questions
How often should I post on bakery social media?
Three times a week is enough to stay visible without burning out. Post a product photo, a short video, and a customer thank you. Add a reminder post on the day before your order deadline. Consistency matters more than volume.
What should I post if I have no customers yet?
Post your practice bakes. Show the process, the finished product, and the price. Ask friends to share your post. Offer a small discount for the first five orders. That gives you photos and testimonials to use later.
Do I need to pay for ads?
No. Start with free posts in local Facebook groups and on your own page. Ads can help later, but only after you know which products sell. Spend your first money on ingredients and packaging, not ads.
How do I get paid from a social media order?
Send the customer a link to your shop. Brevl lets you take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. That covers most customers. Always confirm the order and pickup time in writing.
What if someone asks for a custom order in the comments?
Reply in the comments and ask them to send you a direct message. Then ask for the date, quantity, and any allergies. Give a price and a deadline. Do not start baking until they pay a deposit or pay in full.
General information, not legal or tax advice.