Choosing tools
Best Platform to Sell Baked Goods Online: A Fair Roundup for Home Bakers
A plain look at what to compare, so you can pick where to take orders and get paid without overpaying or overbuilding.
On this page
If you are asking which one is best, you are probably already selling. Orders come in by text, someone asks for your menu, and you want one link to send them. This is a fair look at the kinds of options, what to check before you commit, and where Brevl fits.
Start with how you sell, not with a list of names
Two questions decide most of this. Do you sell mostly in person, or mostly by preorder? And do you want to hand people a link with your own photos and prices?
If you sell at a Saturday market and take cash and cards at the table, you may not need much more than a card reader. If you take custom cake orders three weeks out, you need a place that holds the order details, the date, and the deposit.
The kinds of options home bakers compare
A free card payment signup
Signing up for Square is free with no commitments or long-term contracts required. Square offers custom pricing and processing fees for businesses processing over $250,000 per year. If you are under that, you are on standard rates. This works well for market tables and in person sales. It does not give you your own shop with your photos, your colors, and your own web address.
A shop you run yourself
This is the middle path, and it is where Brevl sits. You get one flat $20 a month and no cut of your sales. You take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. Your shop is yours to customize, and it works on a computer and on a phone. There is a full desktop workspace, not just a phone only app.
A website builder you set up alone
Some bakers build their own site from scratch. That can look exactly how you want, and it puts all the setup and all the order handling on you. If that is the road you are on, read best website builder for an online bakery before you pay for anything.
What to check before you pick
What to remember
- What you pay each month, and whether they take a cut of every order. - Whether card payments go through your own Stripe or Square account, or theirs. - Whether your shop is yours to customize, with your photos, your colors, and your own web address. - Whether it works on a computer as well as on a phone. - How your products, photos, and reviews get moved if you switch. - Who answers when something goes wrong, and how fast. - What your state allows before you list anything for sale.
Cottage food laws govern what home bakers may bake at home, plus required licenses, permits, and food safety considerations. Some states are lighter than others. Virginia, for one, lets you sell baked goods from home with no permit or inspection. Check your own state first.
Why home bakers choose Brevl
Brevl is the alternative home bakers choose because it is easier to set up, your shop is yours to customize, cards go through your own Stripe or Square account, and it is reliable on both a computer and a phone. We set it up with you, and we move your old shop over: products, photos, reviews, and dates. A real person answers, usually within minutes. There is a 14 day free trial.
If you are weighing Bakesy, our Bakesy pricing write up goes through what it costs and how it compares. To see the two side by side, read Brevl vs Bakesy. When you are ready to move, Switch walks you through it.
Sorting out the order side too
Where you take orders and how you keep track of them are two halves of the same problem. If your Saturdays are turning into a stack of screenshots and sticky notes, bakery order management software covers what actually helps a home kitchen. And before you set prices for a new shop, how to price your bakes keeps you from guessing.
If you are still comparing the whole field, online platform to sell baked goods lays out the trade offs in more detail.
A simple way to decide this week
Write down what you sold last month and what you paid in fees. Then look at what each option charges on that same month, plus the monthly fee. If the numbers are close, pick the one that gives you a shop you own and card payments in your own name, because that is the part that grows with you.