Choosing tools
Best Website Builder for Home Bakery: A Fair Roundup
A plain look at what a home bakery site needs and which builder to pick, without giving away a cut of every sale.
On this page
If you bake from home, your website has one job: turn a craving into a paid order. Not a blog, not a portfolio, not a newsletter. An order and a payment.
Most builders can do that. The question is what they charge you for it, and whether you can run the whole thing from your phone while the oven is on.
What your bakery shop actually needs
Four things, and nothing else:
- Photos of your bakes that look like yours, not stock
- A way to take an order with a pickup or delivery date
- A way to get paid, card first
- Your customer list, so you can tell people about next week’s special
If a builder makes those four things hard, it is the wrong builder, no matter how pretty the template is.
What to remember
- Your site needs to take orders and take payment, nothing more - Compare the monthly price and whether they take a cut of each sale - Check that card payments can run through your own Stripe or Square account - Check that you can add a product and take an order from your phone - Check what happens to your customer list and web address if you leave
What Squarespace gives you
Squarespace is a well known general website builder, and it is a fair option to look at. According to Squarespace, every billing plan lets you build a site, send invoices, and sell products, courses, and memberships. Their pricing page also notes that all paid plans let you sell products or services, but the specific selling features vary by plan.
That last part is the thing to watch. Two plans can both say “sell products” and still give you very different tools for orders, shipping, and pickup. Before you pay, read the plan you are actually buying and match it against the four jobs above.
How to compare builders without getting lost
Keep a note on your phone and score each builder on these five points:
- The monthly price, and whether they take a percentage of each sale
- Whether card payments go through your own Stripe or Square account
- Whether you can add a product and take an order from your phone
- Whether your web address, your photos, and your customer list stay yours
- Whether a real person helps you set it up, and how fast they answer
Score them honestly. A cheap plan that takes a cut of every cake you sell is not cheap.
The money question
There are two ways builders charge you. A flat monthly fee, or a monthly fee plus a percentage of every order. A percentage sounds small until you are busy. On a flat fee, a good month is a good month for you.
Brevl is $20 a month flat, with no cut of your sales. There is a 14 day free trial, and you do not need a card to start.
Why home bakers pick Brevl
Brevl was built for exactly this: selling baked goods from home.
- A shop that is yours to customize, with your photos, your colors, and your own web address
- Card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash
- Works on a computer and on a phone, with a full desktop workspace, not a phone only app
- Recipes with real costing, ingredient inventory, and a weekly planner, so you can price and plan
- We set it up with you and move your old shop over, including products, photos, reviews, and dates
- A real person answers, usually within minutes
If you are weighing it against another tool, Brevl vs Bakesy walks through the differences side by side. If you already have a shop somewhere else, Switch shows how moving over works.
A fair word on the big builders
Squarespace and the other large website builders are not bad products. They are built for everyone, from photographers to gyms, so you pay for a lot you will never use. That is fine if you want a full website with pages and a blog. It is heavier than you need if all you want is to sell cookies this weekend.
What to do next
Pick two builders, not six. Score them on the five points above. Then start the free trial on the one that wins, list three products, and take one test order from a friend. If the order and the payment feel easy, you have your answer.
If you would rather compare a few more options first, these are worth your time:
- Best Website Builder for a Cottage Bakery
- Best Software for a Home Bakery Business
- Bakesy Pricing
- How to price your bakes without guessing