Selling and marketing
Brownie Brittle Wholesale: Cost per Case and Minimum Order
A clear way to price brownie brittle for wholesale so you know your profit before you take the order.
On this page
- What wholesale brownie brittle pricing looks like
- Work out your cost for one case
- A worked example with real numbers
- How to structure your wholesale agreement
- Scaling production for a wholesale order
- What to check before you commit to wholesale
- Setting your wholesale price
- A detailed worked example with all costs
Wholesale orders can boost your income, but only if the numbers work. Pricing brownie brittle wholesale is different from pricing for a single customer at a market. This guide walks you through the cost per case, the common minimum orders, and the math for your margin. For a broader look at selling baked goods, visit our selling hub.
What wholesale brownie brittle pricing looks like
Wholesale buyers order by the case, not by the individual bag. According to Kimble’s Wholesale, a case of brownie brittle contains 72 units. Palletfly lists wholesale brownie brittle with minimum orders ranging from 6 to 480 units. Your job is to set a price per case that covers your costs and leaves you a fair profit.
Work out your cost for one case
Cost your batch
Add up the cost of all ingredients for one full batch of brownie brittle. Include chocolate, flour, sugar, butter, and any mix-ins.
Add packaging and overhead
Add the cost of bags or boxes for the entire batch. Include a portion of your kitchen power and any other overhead costs.
Divide by the case count
Take your total batch cost and divide it by the number of cases the batch yields. This is your base cost per case.
Add your labor
Decide a fair hourly rate for your time to bake, cool, and package the batch. Add that cost to your base cost per case.
A worked example with real numbers
Let’s say your batch makes 4 cases of 18 bags each (72 total bags). Your ingredients cost $28. Packaging for 72 bags costs $14. Your overhead (power, etc.) is $4 for the batch. Your labor for the batch is valued at $16. Your total batch cost is $62. Your cost per case is $62 divided by 4, which is $15.50. If you sell a case for $25, your margin is $9.50 per case, or 38%.
How to structure your wholesale agreement
A clear agreement protects you and sets expectations. It should state the price per case, the minimum order quantity, and the delivery schedule. Include payment terms, such as net 30 days, and any late payment fees. Specify who covers shipping costs and what happens if a case arrives damaged.
A simple one page contract is often enough for local shops. It confirms the buyer is responsible for checking local resale laws. This prevents disputes and ensures you get paid for your work.
Scaling production for a wholesale order
A large wholesale order requires more than just multiplying a recipe. You must consider your oven capacity and cooling space. Batch timing becomes critical to avoid bottlenecks. You may need to source ingredients in larger, more cost effective quantities.
Packaging efficiency matters at scale. Pre assembling boxes or using a faster bag sealer can save hours. Test your scaled up process with a mock run before the real order. This reveals issues with workflow or equipment you did not foresee.
What to check before you commit to wholesale
Wholesale can tie up your cash and kitchen time. Check the buyer’s required delivery schedule. Confirm their payment terms-net 30 is common, but you need cash flow to wait that long. Make sure your cottage food laws allow for wholesale to businesses. See our guide on brownie boxes wholesale for another packaging angle.
What to remember
- Price by the case, not the bag.
- Your margin must cover ingredients, packaging, labor, and overhead.
- Always verify the minimum order quantity before pricing.
- Factor in delivery and payment terms.
Setting your wholesale price
Start with your cost per case. Then look at the market. Palletfly data shows a wide range of wholesale prices. You need to land somewhere that feels fair to the buyer and pays you for your work. A common approach is to double your cost per case. In our example, a $15.50 cost would mean a $31 wholesale price. Test that price with a small buyer first.
A detailed worked example with all costs
Assume one batch yields 4 cases. Ingredients cost $32. Labor for prepping, baking, cooling, and packaging is 2 hours at $18 per hour, totaling $36. Packaging for 72 bags costs $18. Overhead for kitchen power, cleaning, and equipment wear is $8 for the batch.
The total batch cost is $94. The cost per case is $94 divided by 4, which is $23.50. If you sell a case for $38, your gross profit is $14.50 per case. After accounting for all costs, your margin is 38.2 percent. This example includes every cost a home baker faces.
Once you have your price, you need a way to track orders and get paid. Brevl gives you a shop to list your wholesale cases. You can take orders and accept card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. It costs one flat $20 a month with no commission. Try it with a 14 day free trial. For more on pricing other baked goods, see brownie wholesale rate.
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Common questions
What is a typical minimum order for brownie brittle wholesale?
Minimums vary widely. Listings on Palletfly show minimums from 6 to 480 units. One specific product, Brownie Brittle Choc Chip, has a minimum order of 318 units. Always check the minimum before you agree to a price.
How do I account for my time in wholesale pricing?
Decide on a fair hourly wage for your baking and packaging work. Calculate how many hours a batch takes, multiply by your rate, and add that cost to your total batch cost before dividing by the number of cases.
Can I sell wholesale under cottage food laws?
Cottage food laws vary by state. Some states allow direct sales to consumers only, while others permit wholesale to retailers. You must check your own state's regulations before selling cases to a shop or café.
How should I package brownie brittle for wholesale?
Wholesale buyers often want simple, stackable cases. Individual bags should be sealed and labeled clearly. The case itself should be sturdy for transport and clearly marked with product name, count, and your contact information.
How do I handle delivery for wholesale orders?
Clarify delivery terms in your agreement. Will you deliver, or will the buyer pick up? If you deliver, factor fuel and time into your cost. For local shops, personal delivery can build relationships and ensure product arrives safely.
What if a wholesale buyer wants a custom flavor?
Price custom flavors separately. They often require special ingredients and testing. Calculate the new ingredient costs and add a premium for your development time. Get a signed order for the custom batch before you begin production.
Sources
General information, not legal or tax advice. Pricing and regulations vary by location.