What you bake
Cake Business Pamphlet: 6 Sections to Print and Hand Out
A one page handout that lists your cakes, your prices, and one clear way to order.
On this page
What to remember
- Lead with one photo, three cakes, and prices.
- Give one way to order, not five.
- Print your name, town, and contact on every page.
- Check the price against your cost before you print.
Your cake business pamphlet does the talking at markets, church sales, and birthday parties. It should answer three fast questions: what you bake, what it costs, and how to book you. Everything else can wait for the order form.
What should a cake business pamphlet say?
Start with the cake she can picture. Use one clear photo of your best seller, not a collage. Under it, list three cakes with size and price. Add one line about flavors or fillings if it helps the sale. Then give your name, your town, and one contact method. A pamphlet with ten cakes and no prices makes people ask questions instead of ordering.
Use plain words. Write “8 inch round, serves 12, $55” instead of “custom creations available.” People buy what they can picture. If you offer a deposit, say the amount and when the balance is due. A short line like “50% deposit holds your date” prevents confusion later.
Pick one hero cake
Choose the cake that earns the most and photograph it in natural light.
List three cakes with prices
Show size, serving count, and price so no one has to message you first.
Add your story in one line
Say who you are and where you bake. Keep it to one sentence.
Give one order path
Use one link, one phone number, or one QR code. More choices slow the order.
Print a small test run
Print five copies first. Check the photo, the price, and the phone number before you print fifty.
How do you price the cakes on the pamphlet?
Price from your cost, not from the baker down the street. Add ingredients, add your labor, add a share of overhead, then add profit. If you skip labor, you are paying yourself in leftovers. If you skip overhead, the pamphlet, the gas, and the shop fee come out of your grocery money.
A deposit protects your time. It covers the ingredients you buy before the order and the slot you hold on your calendar. If a customer cancels late, the deposit is not your profit, it is your cover. Keep the deposit rule the same on the pamphlet and in your messages.
Say one 8 inch cake uses $12 of ingredients and $20 of your time. Your shop overhead is $20 a month, and you bake four cakes a month, so add $5 per cake. Your full cost is $37. If you print $55 on the pamphlet, you keep $18 after ingredients, labor, and overhead. That $18 is the number that pays you.
What makes a pamphlet different from a poster?
A pamphlet is a handout. It travels home in a bag and gets read later. A poster is a sign for a room. Use a pamphlet when you want a phone number in someone’s hand. Use a poster when you want people to find your table. If you need both, keep the same photo and the same price line so your brand looks steady. More on that in cake business poster. Your colors and font should match your labels and your shop, as covered in cake business branding.
Keep the design simple. One photo, one font, two colors, and white space. If the page looks crowded on a phone screen, it will look worse in print. Your pamphlet should look like the same person who answers the messages.
What mistakes make a pamphlet useless?
The most common mistake is listing every cake you can make. Choice slows the order. The second mistake is leaving off the price. People assume expensive and move on. The third is a contact method you never check. If you print a phone number, answer texts. If you print a link, make sure the link opens fast on a phone.
Where should you hand out a cake business pamphlet?
Take them to school pickups, church sales, market tables, and birthday parties. Ask each person for permission before you slip one into a bag. Leave a small stack with your town’s bulletin board only if the rules allow it. If you sell at a market, pair the pamphlet with a simple sign and a sample tray. For more ideas, read cake business advertisement.
Ask before you hand it to a parent at school pickup. Leave stacks where owners allow them. At a market, place the pamphlet next to the sample tray so people can take one after they taste. Track which event brings calls, then print more for that one.
What should the pamphlet link to?
The pamphlet should point to one place that takes orders and payments. A simple shop page works better than a long email thread. Your shop should show the same three cakes, the same prices, and a way to pay a deposit. Brevl gives you a shop you can customize with your photos, colors, and web address. It works on a computer and on a phone, and you can take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. There is a 14 day free trial, and a real person answers, usually within minutes.
If you are not ready for a shop page, use one email address and one phone number. The goal is a fast reply. Before you print, run the basic checks in cake business requirements. More craft guides for home bakers live at craft guides for home bakers.
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Common questions
How many cakes should I list on a cake business pamphlet?
List three. One hero cake, one simple cake, and one cake for a bigger budget. Three choices give people a decision without a long wait. If you list ten, most readers will close the page or forget the handout. Print the rest on your shop page.
Should I put prices on a cake business pamphlet?
Yes. A price line saves you messages and filters out buyers who cannot afford you. Print the price for a standard size and say that custom work is quoted. If the market pushes back, change the size or the recipe before you cut your own pay.
What size should a cake business pamphlet be?
Pick a size that fits a kitchen magnet or a bag pocket. A half page handout is easy to print at home and easy to keep. The size matters less than the photo and the price line. Test five copies before you print a full stack.
Can I make a cake business pamphlet on my phone?
You can draft it on a phone, but print a test copy before you order more. Check that the photo is sharp, the text is large enough to read, and the contact link opens fast. A pamphlet that looks good on a screen can still print blurry.
General information, not legal or tax advice.