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Selling and marketing

Cake Pop Sticks Wholesale: 3 Costs Before You Order

A clear way to compare stick orders by true cost per 100, not just the sticker price.

On this page
  1. What to compare before you buy a case
  2. How to work out the true cost per 100
  3. A worked example you can copy
  4. How to check stick length and thickness before you order
  5. How to plan a four week stick order
  6. What to ask the seller before you pay
  7. Mistakes that cost you money on a stick order
  8. When a wholesale stick order makes sense
  9. Put the stick cost into your cake pop price
Bowls of nuts, oats, butter, sugar and cocoa on a counter
Taking orders, pricing, getting paid, and finding customers.

What to remember

  • Compare cost per 100 usable sticks, not the case price.
  • Add freight, breakage, and the minutes to wrap each stick.
  • Match the case size to four weeks of sales so cash is not sitting in a closet.
  • Check stick length and thickness against your pops before you buy a case.

Buying cake pop sticks wholesale only saves you money when the cost per usable stick falls after freight and waste. A low case price can hide a high cost per pop. Put the real cost beside your cake pop price before you reorder.

What to compare before you buy a case

Start with the count per case and the cost per 100. Ask for the stick length and thickness in the same message. A stick that does not fit your pops is waste, no matter how low the price looks.

Ask for freight to your zip code. A local case with a higher sticker price may still cost less per stick after freight. Compare the total order cost, not the price on the case.

Count the sticks you can use, not the sticks in the box. If a case arrives with bent or split sticks, your cost per usable stick goes up. That changes the number you put into your cake pop price.

Ask every seller for the same three numbers: case count, cost per 100, and freight to your zip code. Write them in one row so the comparison is fair. A seller who will not share those numbers is hard to compare.

How to work out the true cost per 100

Use one number for every seller so the comparison is fair. The math is simple, and it takes less time than a return.

  1. Get the case count and price

    Write down the number of sticks in the case and the price before tax.

  2. Add freight and tax

    Ask for the freight cost to your zip code. Add sales tax if the seller charges it.

  3. Subtract breakage

    Count the sticks you can use. If 100 arrive and 6 are bent, use 94 in the math.

  4. Divide by usable sticks

    Total order cost divided by usable sticks gives your cost per stick. Multiply by 100 for the cost per 100.

A worked example you can copy

For example, you sell 20 dozen cake pops in a month. Your Brevl shop costs $20 a month, so overhead is $1 per dozen. Say a dozen sells for $30, ingredients cost $6, and labor costs $12. Your margin after all three is $11 per dozen.

The stick sits inside the ingredient line, so a higher stick cost lowers that $11 margin by the same amount. A stick order is only a good deal if it protects that margin. Put the true cost per 100 beside this margin before you reorder.

How to check stick length and thickness before you order

Measure the height and width of your finished pop before you compare sticks. Ask the seller for the exact length and thickness in the same message. A stick that is too short or too thin may not hold the pop on a real order. A stick that is too long can change the look and the packaging.

Use the sample of 10 sticks on a real order, not a test pop. Push the stick into the chilled pop and let it set as you would for a customer. If the pop slips or the stick bends, the case is not a saving. Test the exact stick you plan to buy before you pay for a full case.

How to plan a four week stick order

Count your usual dozen orders for four weeks and add a small buffer for breakage. Round up to the case size that covers that number without going far past it. If you sell 10 dozen a month, a 1,000 count case may last too long. Start with the smallest case that covers your next four weeks.

Keep the cost per 100 on a note in your phone so a price change is easy to compare. When you reorder, check the new freight and the new breakage count. A case that was a good deal last month can be a poor deal after a freight change. The same guide’s steps give you one number for every seller.

Do not take a price break at the next case size unless the extra sticks will sell before they get dusty. Cash tied up in sticks is cash not in ingredients. Match the case to four weeks of sales so cash is not sitting in a closet.

What to ask the seller before you pay

Ask for the case count, the price before tax, and the freight cost to your zip code. Ask for the stick length and thickness in the same message. Ask what happens if the case arrives bent or split, and get the answer in writing. A text message is proof if the order goes wrong.

Ask what account information the seller needs before you order. You may not need a business license to buy sticks, but the seller may ask for a business name. Check your state cottage food rules and the seller’s account rules separately. A business name is not the same as a license.

Ask both sellers about combined shipping if you also order boxes. A stick order and a box order can share the same freight trip. That can lower the total order cost without changing the sticker price. Compare the total order cost, not the price on the case.

Mistakes that cost you money on a stick order

Check the seller’s return policy before you order. Ask what happens if the case arrives bent or split. Get the answer in writing, even if it is a text message. That message is your proof if the order goes wrong.

When a wholesale stick order makes sense

A wholesale order makes sense when the cost per usable stick is lower than your current pack and you can use the case in four weeks. If you sell 10 dozen a month, a 1,000 count case may last too long. Start with the smallest case that covers your next four weeks.

If you sell more, ask for a price break at the next case size. Do not take the break unless the extra sticks will sell before they get dusty. Keep the cost per 100 on a note in your phone so a price change is easy to compare.

Put the stick cost into your cake pop price

Your stick is one line in the cost of a pop. The bigger lines are ingredients, packaging, and your time. Use the how to price cake pops guide to set a price that covers all three. Then check the stick cost against that price.

If the stick pushes your cost over your price, change the stick or the price. Do not cut your labor to make a cheap stick work. The cake pop business profit guide shows what you keep per dozen after costs.

Packaging is the next line to check. The cake packaging wholesale guide covers cost per 100 boxes. A stick order and a box order can share the same freight trip, so ask both sellers about combined shipping.

Before your first wholesale order, run the how to sell cake pops checks. They cover the order form, deposit, and pickup date.

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Common questions

How many cake pop sticks should I order at once?

Order enough for four weeks of sales, not a year. Count your usual dozen orders, add a small buffer for breakage, and round up to the case size. A smaller case at a higher cost per stick can be cheaper than cash sitting in a closet.

Is a lower price per 100 always better?

No. Add freight, tax, and breakage before you compare. A case with a low sticker price can cost more per usable stick. Check the stick length and thickness too, because a stick that does not fit your pops is a total loss.

Do I need a business license to buy wholesale sticks?

You may not need a business license to buy sticks. Ask the seller what account information they need before you order. Check your state cottage food rules and the seller's account rules separately. A business name is not the same as a license.

How do I account for breakage in the cost per stick?

Count the sticks you can actually use, not the sticks in the box. If 100 sticks arrive and 6 are bent, your cost per usable stick is the total order cost divided by 94. Use that number in your cake pop price.

Should I charge more for cake pops with longer sticks?

Only if the longer stick costs more or takes more time. The stick is a small part of the price. Set your price from ingredients, labor, overhead, and the margin you need, then check that the stick cost fits inside it.

General information, not legal or tax advice. Check your state cottage food rules before you sell.

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