What you bake
Cookie Business Flyer: 6 Lines That Bring Orders
A one page flyer plan that turns a printed sheet into paid orders, with a simple check on whether it earned its keep.
On this page
- What are the six lines every cookie business flyer needs?
- How to design a flyer that is easy to read
- Where should you post a cookie business flyer?
- How to track and measure flyer success
- How do you check whether the flyer paid for itself?
- What mistakes cost you money on a flyer?
- How to use a flyer with your online shop
- What should you check before you print?
What to remember
- Six lines, one page, no clutter.
- Put the price on the flyer so buyers do not have to ask.
- Give one clear way to order.
- Track one question so you know the flyer worked.
- Check the $20 monthly shop fee against the orders it brings.
Think of the cookie business flyer as a small order form, not a poster. It should answer the three questions a buyer has at the school gate or the laundromat: what can I get, what does it cost, and how do I pay you. Keep it plain, readable on a phone photo, and easy to pin up.
What are the six lines every cookie business flyer needs?
The flyer has one job: get a stranger to send you a message or place an order. Every line should move her closer to that. If a line does not help her buy, take it off. A busy flyer with ten fonts and five photos makes the price hard to find.
What you sell
Name the boxes or dozens you want to sell this month. Keep it to three items so the flyer stays readable.
The price
Put the price next to each item. A flyer without a price gets fewer calls and more questions.
How to order
Give one way to order: a text number, a message link, or your shop address. Do not list four ways.
When you bake
Say the order deadline and the pickup day. For example, orders by Wednesday, pickup Friday.
Where you are
Name the town and the pickup spot. If you only deliver, say the area you cover.
Your shop address
Add the web address where she can see photos and pay. Keep it short enough to type.
How to design a flyer that is easy to read
Use one font for all text and make the price larger than the rest. Leave space around each line so the eye can move down the page. The cookie business branding guide shows how to pick two colors for your name and your price. Use those colors and nothing else.
A buyer reads a flyer in three seconds. She looks for the price first, then the order method. Put those two lines in the top half of the page. Put your name and the pickup day in the bottom half. This order helps her decide before she walks away.
Where should you post a cookie business flyer?
Start where people already wait and read: the school noticeboard, the laundromat, the library, the church hall, the vet, and the break room at your own workplace. Ask the person in charge before you pin anything up. Ask what size they allow and how long a sheet can stay. Carry tape and a few spare flyers so you can replace a torn one.
A plain flyer with your name and two colors is easier to remember than a busy one. The same guide shows how to pick a name, two colors, and one font before you print. Do that first, then build the flyer around it.
How to track and measure flyer success
Give the flyer one tracking question or one code. Ask every new buyer where she saw you, and write the answers in a notebook or in your shop notes. After two weeks, count the orders that came from the flyer. If you cannot tell, you cannot decide whether to print more.
Track the cost of each flyer batch. Include the paper, ink, and your time to print and post them. Compare that total to the revenue from the tracked orders. A flyer that brings in less than it costs needs a change in price, place, or design.
How do you check whether the flyer paid for itself?
Take one flyer order and write the sale price at the top of a sheet. List three costs under it. The first line is the ingredients for that order. The second line is your labor at the hourly rate you pay yourself. The third line is your share of the monthly shop fee.
For example, you sell a dozen cookies for $18. The ingredients cost $4. Your labor for baking and packing is one hour at $15. Your share of the $20 monthly fee, if the flyer brought four orders that month, is $5. The margin is $18 minus $4, $15, and $5, which is negative $6. This shows the price is too low or the batch is too small. The same calculator can help you set a price that covers all three costs.
What mistakes cost you money on a flyer?
The third mistake is printing 100 sheets before you test 10. Post a small batch in two places, watch what happens for a week, then reprint with the line that worked. A flyer is a test, not a final exam. The fourth mistake is putting your order deadline in small text at the bottom. Put it near the price so she sees it before she decides.
How to use a flyer with your online shop
Your flyer should drive buyers to your shop address. That shop handles the payment and the order details. It also tracks where the sale came from. Make sure your shop has clear photos of the items on the flyer. The prices on both must match exactly.
A short shop address is key. A buyer will not type a long web link from a flyer. Use a service that gives you a custom address. Then test that address on your own phone before you print. A broken link makes the whole flyer fail.
What should you check before you print?
Check the phone number, the price, the order deadline, and the pickup address. Read the flyer out loud to one person who does not bake. If she cannot tell you what to order and how to pay in ten seconds, the flyer needs another pass. Check the spelling of your own name and your town, because a wrong number on 100 flyers is money in the bin.
If you have not set the price yet, work it out first with the cookie business prices guide. A flyer cannot rescue a price that leaves no margin. Use the cookie business planner to keep the order deadline and pickup day in one place. The cookie business necessities checklist covers the six checks before you sell, including the ones a flyer cannot fix.
For more help with the craft side of selling, browse the craft guides. They cover the small decisions that make a flyer, a box, and a price work together.
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- Cookie Business Name Generator: 5 Checks Before You Print
- Cookie Business Boxes: Cost, Packing, and Margin (2026)
Browse more craft guides.
Common questions
How big should a cookie business flyer be?
One page, letter size, with large text. A buyer reads it from a few feet away or on a phone photo. Keep the price and the order method in the top half so she does not have to hunt for them. Leave white space around the text.
Should I put my photo on the flyer?
Only if it helps her trust you. A clear photo of one box or one cookie does more than a logo. Skip the family photo and the long story, because she needs to see the product and the price. One good photo is enough.
How many flyers should I print first?
Print 10 to 20 and post them in two or three places. Watch which place brings orders for one week, then print more of the version that worked. Do not spend a lot on the first print run. A test batch tells you more than a big order.
Do I need a QR code on the flyer?
A QR code is optional. If you use one, test it on three phones before you print. A short web address is easier to read and does not need an app, so put the address in large text. A broken code makes the flyer useless.
Can I use the same flyer for every season?
Change the price and the order deadline each season. Keep the six lines in the same order so repeat buyers can find the price fast. A holiday flyer can add one line about gift boxes. Do not change the whole design every month.
General information, not legal or tax advice.