Selling and marketing
Donut Menu Template: 6 Sections and a Price Check (2026)
A donut menu template that lists what sells, shows your prices clearly, and helps you check your cost per dozen.
On this page
What to remember
- List donuts by type and price per dozen.
- Put order details at the top, not the bottom.
- Leave space for seasonal specials.
- Check your cost per dozen before you set the price.
A good donut menu template does more than list flavors. It answers the questions customers ask before they order: how many come in a box, how far ahead to order, and whether you deliver. Use the same template for your phone, your market table, and your donut order form so nothing gets lost.
What sections belong on a donut menu template
Start with the order details at the top. Customers need to know how to reach you, how far ahead to order, and when you bake. Then list your donuts in groups: classics, filled, and seasonal. Put the price next to each one and say whether it is per donut or per dozen.
A box size line helps customers decide fast. Write ‘Boxes of 6, 12, or 24’ under the donut list. If you sell singles, add a separate line for that price. For packaging details that affect your cost, see the donut packaging template.
How to price each donut on your menu
Price from your cost, not from what the shop down the road charges. Add your ingredient cost per dozen, your labor per dozen, and your overhead per dozen. Overhead includes your Brevl subscription, which is one flat $20 a month with no cut of your sales.
For example, if you sell 10 dozen donuts a month, your $20 Brevl subscription adds $2 to each dozen. Add your ingredient cost per dozen and your labor cost per dozen to that $2. That total is your cost per dozen. Set your menu price above that total so you keep a margin. The baked goods menu template walks through the same math for other items.
How to lay out the template for a phone screen
Most customers will see your menu on a phone. Keep the lines short. Use a clear price and a button or link to order. Do not make them pinch and zoom to read a flavor name.
Your Brevl shop works on a phone and a computer. You can customize it with your photos and colors, and take card payments through your own Stripe or Square account. That means the menu template you build can live in your shop and match your market table.
How to group donuts for faster orders
Grouping donuts by type helps customers find what they want. A classic group might have glazed, chocolate, and cinnamon sugar. A filled group could list jelly, Boston cream, and lemon curd. This structure makes your menu look organized and professional.
It also helps you bake more efficiently. You can mix all the classic donut dough at once. Then you can fill all the filled donuts together. This grouping saves you time and reduces the chance of a mistake during an order.
A worked example of cost and price
Here is a full cost breakdown for a dozen classic glazed donuts. First, add up the ingredients: flour, sugar, yeast, eggs, milk, and glaze. That total might be $4.50 per dozen. Next, calculate your labor. If it takes you 30 minutes to make a dozen, and you pay yourself $20 an hour, that is $10 of labor per dozen.
Then add overhead. This includes your $20 monthly Brevl fee, plus any other fixed costs like kitchen utilities. If you sell 10 dozen a month, the Brevl cost is $2 per dozen. Your total cost per dozen is $4.50 + $10 + $2, which equals $16.50. A menu price of $24 per dozen gives you a margin of $7.50 after all costs.
This margin covers your time and business growth. The same guide shows how to adjust the math if your ingredient costs change. You must do this for each donut type on your menu because filled donuts cost more.
When to update your menu template
Update your template when your costs change or when a flavor stops selling. Check your ingredient prices every few months. If the price of flour goes up, you need to adjust your menu prices to keep your margin.
Also update it when you add a new seasonal special. Replace the old special on your template with the new one. Keep the main part of your menu stable so regular customers know what to expect. A template makes these updates fast and easy.
Mistakes that cost you orders
Check your menu before you publish
Read the top line out loud
Does it say how to order and when? If not, rewrite it.
Check every price
Is it per donut or per dozen? Make sure the label is clear.
Count your flavors
Are there more than 8? Cut the slow ones and keep the best sellers.
Look at the menu on your phone
Can you read it without zooming? If not, make the text bigger.
Ask a friend to order from it
Did they have to ask you a question? Fix that part of the menu.
Try the free bake pricing calculator
Free, no signup.
- Donut order form template: 9 fields and a deposit
- Donut packaging template: 6 fields and a cost check
- Baked goods menu template: what to list and how to price
Common questions
What should a donut menu template include?
Include your shop name, how to order, order deadline, pickup or delivery details, and payment methods. Then list each donut with its price and whether it is per donut or per dozen. Add box sizes and a line for seasonal specials. Keep it to one page so customers can read it on a phone.
Should I price per donut or per dozen?
Most home bakers price per dozen because it is easier to box and sell. You can also list a single price for customers who want to try one. If you do both, make the per dozen price the better deal so customers buy a box. Write both prices clearly so there is no confusion.
How many donut flavors should I put on the menu?
Keep the list short. Six to eight flavors is enough for most home bakers. Too many flavors slow down your baking and confuse customers. Pick your best sellers and rotate one or two seasonal specials. If a flavor does not sell, take it off the menu and try something else.
How do I add seasonal donuts to the template?
Leave a blank section at the bottom of the template for seasonal specials. Write the flavor, the price, and the dates it is available. When the season ends, remove it or replace it with the next one. This keeps your main menu stable while letting you test new ideas without reprinting everything.
Do I need a separate template for custom orders?
You can use the same donut menu template for custom orders if you add a line for minimum order and lead time. For large orders, use a separate order form that asks for the date, quantity, and deposit. Link to it from your menu so customers know where to go.
General information, not legal or tax advice. Check your state cottage food rules before you sell.