Selling and marketing
Donut Mix Wholesale: Cost per Dozen and Margin (2026)
Price donut mix wholesale orders by the dozen, with labor and overhead counted before profit.
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What to remember
- Price by the dozen, not by the bag.
- Count labor and overhead before profit.
- Check yield, shelf life, and freight.
- Test a small batch before a full case.
A case of donut mix wholesale can look cheap until you count the fat, yeast, water, and your time. The bag price is only one line in your cost. This guide shows how to price a dozen so the order pays you back.
What does donut mix wholesale cost per dozen?
Start with the case price and the yield. Ask the supplier how many dozen one case makes. Divide the case price by that number. That is your mix cost per dozen. Then add the fat, yeast, water, and any flavor or topping you sell with it. A good supplier will share the yield because it helps you order the right size.
If the supplier will not give a yield, ask for the mix weight and the recommended batch size. Weigh one batch on your own scale. Cut and count the dozen. Use that number for every price you set, because a guessed yield can make a good price look profitable when it is not.
Write the yield on the bag with a marker. When you reorder, you can check the math in seconds. If the supplier changes the formula, reprice the same day. Small changes add up over a month of orders.
How do you price a dozen from a wholesale mix?
Your price has three parts: ingredients, labor, and overhead. Profit comes after all three. A mix can cut prep time, but it does not remove your work. You still mix, portion, fry, glaze, pack, and clean.
Count the yield
Ask how many dozen one case or bag makes. Write it down before you buy.
Add ingredient cost
Include mix, fat, yeast, water, packaging, and any topping or filling you plan to sell.
Add your labor
Multiply your hours by your pay. Include mixing, portioning, frying, glazing, packing, and cleanup.
Add overhead
Spread monthly costs across your dozen. Brevl is $20 a month with 0% commission, so your shop fee does not take a cut of each sale.
Set the price
Add your margin to the total cost. Price the dozen so the order still sells.
Use a spreadsheet or your recipe costing tool. Enter the case price once, then let the yield do the work. Update the number when freight or mix price changes. This keeps your quotes fast and consistent.
For example, say you sell 240 dozen in a month. Your ingredients and packaging cost $0.55 per dozen. Your labor is $0.30 per dozen. Brevl is $20 a month with 0% commission, so your shop fee is about $0.08 per dozen. Your cost is $0.93. Charge $2.50 and your margin is $1.57 per dozen.
Round your price to a number a shop can scan. Odd cents slow down ordering. Keep your margin visible so you can raise price when costs move.
What should you check before you buy a case?
Read the minimum order, freight terms, and shelf life. A low case price with high freight can cost more per dozen. Check whether the mix needs cool, dry storage or freezer space. Ask how long it keeps after the bag is open.
Compare the mix against dough and batter options before you commit. A wholesale donut batter can save labor, while donut dough wholesale may fit a different schedule. Price both by the dozen.
Ask if the case ships in a box or a bag. Bulk bags can tear and spill. Check whether you need a scoop, a bin, or a sealed container. Those supplies are part of your overhead.
Which mistakes cost you money?
The biggest mistake is pricing from the bag price alone. The mix is one line. Labor, packaging, and overhead decide if the order pays. Another mistake is buying a full case before you test the yield. Donut size and cutter change the count.
Do not forget your own pay. If you work for free, the margin is not real. Set an hourly rate and include it in every dozen. Also do not ignore packaging. Boxes, bags, and labels add up fast on wholesale orders.
Do not mix retail and wholesale pricing. A shop order should leave room for their margin. A farmers market customer may pay more. Keep the two price lists separate so you do not lose money on volume. Keep a simple price sheet so you can quote fast.
How do you set a wholesale price a shop will accept?
Shops think in cost per dozen and sell price. Show them your cost per dozen and a suggested sell price. Leave room for their margin. If you sell direct, use the same math for your retail price. A mix can save prep time, but it does not remove your labor.
Glaze and toppings change the cost. Price them with the donut, not as an afterthought. A wholesale donut glaze can add cents per dozen that matter at volume. If you are new to selling baked goods from home, the selling hub walks through the next steps.
Offer a standing order if you can. Repeat orders cut your prep waste and help you buy cases with confidence. Ask for a weekly count so you can plan labor and storage.
When does a mix beat mixing from scratch?
A mix wins when it saves time and keeps quality steady. It can help on busy weeks or large orders. Scratch wins when your flour and fat cost less and customers want a from scratch label. Compare cost per dozen and labor, not habit.
Check your flour cost before you switch. Donut flour wholesale can change the math if you already mix from scratch. Price both paths with the same labor and overhead. Then pick the one that leaves a margin you can live with.
Taste matters as much as cost. If the mix makes a dry donut, customers will not return. Test with your regular glaze and topping before you switch. A small cost increase can be worth it for repeat sales. Your regular customers will tell you quickly if the texture changes.
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Common questions
Is donut mix wholesale cheaper than scratch?
Sometimes. A mix can lower labor and keep quality steady, but the bag price is not the whole cost. Compare cost per dozen with your flour, fat, yeast, and time. Test one batch before you buy a full case, then decide.
How many dozen does a bag of donut mix make?
It depends on the mix weight and your cutter size. Ask the supplier for yield per case. If they cannot tell you, weigh one batch and count the dozen. Use that yield for every price you set. Guessing skews your margin.
What overhead should I add to a dozen?
Add packaging, power, gas, insurance, and your shop fee. Brevl is $20 a month with 0% commission, so it does not take a cut of each sale. Spread those monthly costs across the dozen you sell each month, then price for profit.
Should I sell wholesale donuts by the dozen or by the case?
Price by the dozen for shop orders. Shops resell single donuts, so they need your cost per dozen and a suggested sell price. Keep case pricing for freight and minimum orders, not for your margin math. That keeps your pricing simple.
General information, not legal or tax advice.