Selling and marketing
Farm Stand Bakery St George: How to Sell Your Bakes
A clear, week one plan for selling your own baked goods from a small stand in St George, from your first three items to getting paid.
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If you already bake for family and friends in St George, a stand is the smallest step between baking at home and running a real baking business. This guide covers what to bake first, how to price it, how to set the stand up, and how to get paid.
What the demand looks like in St George
Before you build anything, it helps to know what people nearby already buy. Bonrue Bakery at 18 S 200 W in St George is open from 6:00 AM to 4:00 PM every day. Its popular items, like croissants and seasonal specials, can sell out before noon, especially on weekends. The bakery also handles catering and large orders and asks for at least 48 hours of notice.
Three things there are worth copying. People buy baked goods early in the day. They reach for the familiar items first. And they will plan ahead for a bigger order if you give them an easy way to place one.
That last part is where a home stand usually leaves money on the table. A stand that only sells whatever is left on the table at 4 PM is guessing. A stand that takes orders in advance bakes to a list.
What to bake first
Start smaller than feels comfortable. Three to five items is plenty for a stand, and it is far easier to bake them well every week than to bake twelve things badly. Since croissants and seasonal specials are the items that move fastest at the St George bakery above, a mix of one or two everyday staples plus one rotating special is a reasonable place to start.
If you want a longer list to choose from, best farm stand baked goods covers what to bake and how to sell it. If your weeks are already full, easy farm stand baked goods is built around baking less and still selling out.
How to price what you sell
Price from your ingredient cost, not from what feels fair. Add up the flour, butter, eggs, sugar, filling, and packaging for one batch. Divide that by how many items the batch makes. Then add something for your time and your oven, and round to a number that is easy to make change for.
farm stand baked goods prices walks through per item numbers if you want a starting point to compare against.
Setting up the stand
Pick a spot people can safely stop
The end of a driveway or the edge of a yard works if there is room to pull over without blocking anyone. Stand where you can see the stand from the house.
Keep it small and tidy
A table, a shade cover if the sun is strong, and a few trays is enough. Tidy beats big. Wipe the table down and keep anything not on display in closed bags or containers.
Show the price on every item
A small card in front of each tray saves you from answering the same question all day and stops people from guessing.
Give people more than one way to pay
Cash is fine, but most people carry very little of it. Add card payments and the payment apps your customers already use so nobody walks away empty handed.
Put your name and a way to reach you on the sign
Your stand name, a phone number or a link, and the words order ahead. That is what turns one sale into a regular customer.
How to set up a farm stand for selling baked goods goes deeper on the build and the display if you want more detail.
Getting paid without chasing cash
Most people carry very little cash now, so a stand that only takes bills loses sales quietly. Brevl lets you take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. It is one flat $20 a month with no cut of your sales, and there is a 14 day free trial.
Rules, labels, and allergens
Selling food from home means following the cottage food rules for your state and county. Those rules cover what you are allowed to bake, how you label it, and where you can sell it. Check them before your first sale, not after. Cottage food approved list explains how to look up what you can sell.
Allergens deserve care on your labels too. Bonrue Bakery in St George offers select items made without common allergens, but its kitchen works with wheat flour every day, so it cannot guarantee a completely gluten free environment. Say clearly what is in your items and never promise more than your kitchen can deliver.
Start this week
Bake three items. Write a price card for each one. Set the stand up where cars can pull over safely. Put a sign out that shows your name, your prices, and a way to order ahead. Then watch what sells out first and let that decide what you bake next week.
This guide is general information, not legal advice. Cottage food rules vary by state and county, so check the rules that apply where you live before you sell.