Selling and marketing
Frozen Macarons Wholesale: Cost per Case and Margin (2026)
What a case of frozen macarons costs, and the price that still leaves you a margin.
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What to remember
- A case price is only the first line of your cost.
- Filling, packaging, your time, and overhead all come out of the price.
- Ask about bulk shells, private label, and minimums before you order.
- Your margin is what is left after every line, not just the case.
Buying frozen macarons wholesale can save you hours on a large order. It only pays if the case price still leaves room for your time and your packaging. Here is how to cost a case, what to ask a supplier, and the price that keeps you in profit.
What you are actually buying in a frozen macaron case
Suppliers sell frozen macarons in a few different ways. Some ship finished macarons that you thaw and sell. Others ship shells only, so you add the filling and finish them yourself. French Bakery Solutions states on its wholesale page that it can supply macaron shells in bulk.
Private label is the other option, and it is worth asking about early. The same supplier states that it offers OEM, contract, and private and white label manufacturing for frozen macarons. Macaron Queen states that it has experience working with wholesale and private label partners. If you want your own name on the box, raise it in your first email.
What three suppliers state on their own wholesale pages. Ask each one for current terms.
| Supplier | What its wholesale page states |
|---|---|
| French Bakery Solutions | Supplies macaron shells in bulk; offers OEM, contract, and private and white label manufacturing |
| Le Macaron French Pastries | Businesses that want to offer its macarons and pastries fill out a wholesale inquiry form |
| Macaron Queen | Has experience working with wholesale and private label partners |
Ask how the macarons arrive and how much freezer space a case takes. A case that fills your freezer shelf leaves no room for the next order. Plan the thaw the same way you plan a bake, so nothing sits out longer than it should.
How to work out your cost per macaron
A case price gives you one number. Your real cost per macaron is that number plus everything you add before it reaches a customer. Build the cost in lines and keep every line visible, the same way you would for wholesale frozen baked goods.
Start with the case
Divide the price you paid by the number of macarons in the case. That is your case cost per macaron.
Add what you finish with
Filling, ganache, fruit, or a dusting. Cost the batch, then divide by how many macarons it covers.
Add the packaging
Box, sleeve, insert, sticker, and the bag it travels in. Work out the cost per macaron, not per order.
Pay yourself
Set an hourly rate and time how long a dozen takes you. Divide that by twelve.
Add overhead
A share of your power, water, insurance, and market fees. Spread it across the macarons you sell in a month.
For example, take a case of 120 macarons. Divide what you paid by 120 to get the case cost per macaron. Add the filling and finishing, the box or sleeve, your time at the rate you set, and a share of your overhead. Subtract all of that from your selling price. What is left is your margin, and it is the only number that tells you whether the order pays.
What to ask a supplier before you commit
Ask whether they supply shells in bulk or finished macarons only. Ask about private label and white label, and what the minimum order is for each. Ask how the macarons ship, how much freezer space a case takes, and what happens if a case arrives damaged. Le Macaron French Pastries asks businesses that want to offer its macarons and pastries to fill out a wholesale inquiry form on its website, so expect a form before you see pricing.
Mistakes that cost you money on a frozen macaron order
The first mistake is ordering a case size you cannot sell before quality drops. Frozen macarons still take up freezer space, and a full freezer stops you taking the next order. If you also sell frozen cinnamon rolls wholesale, the same case size trap applies.
The second is forgetting the finishing cost. If you buy shells and add your own filling, you have taken on ingredients and labor. Price the finished macaron, not the shell. A cheap shell with an expensive finish is not a cheap macaron.
Pricing frozen macarons wholesale so the margin survives
Set a price per macaron, then check it per dozen and per box. A shop that orders twelve at a time wants one number it can put on a menu. Quote the dozen and the box, and keep the per macaron price behind it. Our guide to french macarons wholesale walks through the same math for a smaller case.
A shop compares your price to what it already pays, so a per macaron price that looks fine to you can look high to them. Quote the dozen, then let the shop do the math on the box.
If the margin is thin, you have three moves. Raise the price, shrink the box, or buy a smaller case. Do not fix a thin margin by working faster for free, because that only hides the problem until the next order.
Selling to shops without a freezer full of stock
Start with one shop and one case size. Take the order first, then buy the case, so your money is not sitting in a freezer. Once a shop reorders twice, you know the size that works and you can buy with confidence.
Keep a simple record of what each shop orders and what you paid for that case. When a supplier raises a price, you can see straight away whether your margin still holds or whether the price has to move.
Try the free bake pricing calculator
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If you sell to shops, cafes, or market regulars, the rest of our guides on selling baked goods cover pricing, packaging, and repeat orders.
Common questions
Is it cheaper to buy frozen macarons wholesale than to bake them?
It depends on your case price and your time. Buying removes the shell work, but you still pay for filling, packaging, and your own hours if you finish them yourself. Cost one order both ways before you decide. Write both numbers down side by side.
What is the difference between bulk shells and private label?
Bulk shells are plain shells that you fill and finish yourself. Private label means the supplier makes the macarons and puts your name on the packaging. Suppliers that offer one do not always offer the other, so ask before you plan a branded box.
How do I price a frozen macaron for a shop?
Add the case cost per macaron, the filling and finishing, the packaging, your time, and a share of your overhead. Add your margin on top of that. Quote per dozen or per box, because that is how a shop orders and how it compares you to other suppliers.
What should I ask before I place a first order?
Ask for the case size, the minimum order, the lead time, and how the macarons ship. Ask whether shells and finished macarons are both available. Ask about private label if you want your own name on the box. Get every answer in writing.
Do I need a wholesale account to buy frozen macarons?
Some suppliers sell to anyone, and some ask you to fill out a wholesale inquiry form first. Le Macaron French Pastries directs businesses to a wholesale inquiry form on its website. Expect to share your business details before you see pricing.
Sources
General information, not legal or tax advice. Check your own state rules before you sell.