Choosing tools
How to Make a Website to Sell Baked Goods
You will know exactly what your bake shop needs, and which tool makes it easiest to set up and get paid.
On this page
Most home bakers start with a phone full of photos and a group text. That works right up until you have more orders than you can hold in your head. A website fixes that, and it does not have to cost much or take weeks.
What to remember
- You do not need to be good with computers to have a real shop online. - The tool matters less than having your photos, prices, and pickup days ready. - Watch for tools that take a cut of every sale on top of a monthly fee. - Brevl is one flat $20 a month with no cut of your sales, and a 14 day free trial.
What your shop needs before you pick anything
Sit down with a piece of paper and answer these. Every tool below will ask you for the same list.
- Photos of your bakes that look like the real thing
- Your prices, per item and per dozen
- How someone orders, and how much notice you need
- How you get paid
- Pickup days, times, and where
- The things you do not bake, so you can point to it later
The three ways home bakers get a website
A general website builder
You pick a template, drop in your photos, and write your pages. It is the most flexible route, and you can make it look like anything you want. It is also the slowest, because the ordering and payment parts are on you to set up and keep running.
A marketplace app
You list your bakes somewhere buyers already shop. That can bring people who would never have found you. Before you commit, ask how much control you get over how your shop looks, what it costs each month, whether it takes a cut of each sale, and whether you can take your customer list with you if you leave.
A tool built for home bakers
Some tools are made for people who sell food from home. Brevl sits between the other two. It is one flat $20 a month with no cut of your sales, and the 14 day trial is free. You get a shop that is yours to customize, with your photos, your colors, and your own web address. It works on a computer and on a phone, as a full desktop workspace rather than a phone only app. Card payments go through your own Stripe or Square account, and you can also take Venmo, Cash App, Zelle, and cash. Recipes come with real costing, ingredient inventory, and a weekly planner, so you can price and plan in the same place you take orders.
The steps, in order
Write your menu and your prices
List only the bakes you are happy to make every week, with a price for each. Ten items you enjoy beats forty you dread. If the pricing part is what stops you, start with how to price your bakes.
Decide how people order
Pick one way and stick with it for a month. An order page, a form, or a text message all work. Then write your cut off down, like orders close Wednesday for Saturday pickup.
Compare the tools on money
Write down the monthly fee, the cut of each sale, and what happens when you outgrow the cheapest plan. Two tools with the same monthly price can cost very different amounts by the end of a busy month.
Set up your shop
Add your photos, prices, and pickup details. Build it on a laptop if you have one, then check it on your phone, because that is where most of your customers will look.
Connect your payments
Connect your own Stripe or Square account for cards, and list the other ways you take money.
Share the link
Put your web address in your bio, on your labels, and in every reply. Ask your first ten customers to order through it, even the ones who would have texted you anyway.
What to compare before you commit
- The monthly cost, and whether there is a cut of each sale
- Whether you can use your own web address
- Whether it works properly on a computer and on a phone
- How your customers pay, and whose account the money lands in
- Whether you can move your products, photos, and reviews if you switch
- Who answers when something breaks, and how fast
Why home bakers choose Brevl
If you want a shop you can set up in an evening and still change later, Brevl is the one we would point you to. It is easier to set up than a general website builder, it is more customizable than a marketplace listing, and it is reliable on both a computer and a phone. Payments go through your own Stripe or Square account, so your money lands in your account and not ours. We set it up with you, and if you already sell somewhere else, we move your old shop over, including products, photos, reviews, and dates. A real person answers, usually within minutes.
Bakesy is another option home bakers look at. If you are weighing the two, we wrote a full breakdown of Bakesy pricing so you can compare the numbers side by side, and a page on Brevl vs Bakesy that lays out the differences without the sales talk. When you are ready to move, Switch walks you through it.
If cookies are your main thing, the order page and the pickup schedule look a little different, and how to sell cookies from home covers that in more detail.
Common questions
How much does it cost to make a website to sell baked goods?
It depends on the tool. Some charge a monthly fee, some take a cut of each sale, and some do both. Brevl is one flat $20 a month with no cut of your sales, and the 14 day trial is free.
Do I need to be good with computers?
No. If you can send a text and post a photo, you can fill in a shop. Brevl works on a computer and on a phone, so you can set it up on a laptop and check orders from your phone.
How do customers pay me?
Through Brevl, card payments go into your own Stripe or Square account. You can also take Venmo, Cash App, Zelle, and cash, and keep those orders in the same place.
How long does setup take?
The tool is the quick part. Most of your time goes into photos and prices. Brevl sets it up with you, and if you already sell somewhere else, we move your products, photos, reviews, and dates over.
What about Bakesy?
Bakesy is another option home bakers look at. We put together a full breakdown of what it costs and how it compares, so you can judge the numbers for yourself.
Payment processing fees and terms come from your own Stripe or Square account. Check your rates before you set your prices.