Selling and marketing
How to Sell Cakes on TikTok: 5 Steps to Paid Orders
A practical way to use TikTok to get cake orders into your own shop, with the price math done before you film.
On this page
- Pick one cake to film first
- Film the cake in five short steps
- Where the order happens
- How to turn a viewer into a buyer
- Price the cake before you film it
- Mistakes that cost you money
- What to do with a video that works
- A simple weekly plan for cake videos
- What to say in the video
- What to check before you post
What to remember
- One cake per video beats a full menu.
- Say the price or put it in the caption.
- Send every buyer to your own shop to pay.
- Cost the cake before you film so views do not lose you money.
This guide covers how to sell cakes on TikTok without giving up your margin. You will see what to film, where to send buyers, and how to price the cake before the views arrive. It is the business side of the video, not a recipe.
Pick one cake to film first
Choose the cake you can make well and repeat. A single strong cake is easier to film than a full menu. It also keeps your costing simple because you only price one item. If you already sell a cake that pays, film that one first.
Film the cake in five short steps
Open on the finish
Start with the iced cake so people stop scrolling. A clean top or a drip edge works.
Show one hard part
Piping, stacking, or the crumb coat. Pick the step that looks like skill.
End with the cut
A clean slice shows the texture and the layers. That is what the buyer pays for.
Say the price
Say it out loud or put it on the screen. A clear price saves you messages later.
Point to your shop
Tell viewers where to order. Say the link in your bio or your shop name.
Where the order happens
TikTok is where people watch. Your own shop is where they buy. Keep the two separate so you control the price, the pickup time, and the payment record. A video can bring the eyes, but the order needs a real place to land.
Brevl gives you a shop with your photos and your own web address. You take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. It is one flat $20 a month with no cut of your sales. A real person answers, usually within minutes.
How to turn a viewer into a buyer
A viewer needs three things before she orders: a clear cake, a clear price, and a clear next step. Put all three in the video. Then make the next step one tap. If she has to search for your shop, she will scroll on.
Use the same shop name in every video. Say it out loud and put it on the screen. When someone watches three of your videos, she should know exactly where to order before she taps anything.
Price the cake before you film it
A cake that gets a lot of views can still lose money if the price is wrong. Work out ingredients, your time, and overhead before you post. Then put the price where people can see it.
For example, say you sell a 9 inch cake for $45. Ingredients cost $12. Your labor at $15 an hour for 1.5 hours is $22.50. Overhead is Brevl at $20 a month plus $5 for power and packaging, spread over 10 cakes, so $2.50 a cake. Your margin is $45 minus $12 minus $22.50 minus $2.50, which is $8 a cake. If you sell 10 cakes, that is $80 before tax.
The $20 Brevl fee is overhead. Spread it across the cakes you sell each month. If you sell 10 cakes, that is $2 a cake. If you sell 5, it is $4 a cake. Know that number before you set the price.
Mistakes that cost you money
The first mistake is taking orders in your DMs. You lose the payment record and the pickup time. Send every buyer to your shop so the order is written down. The second is promising more cakes than your oven can hold.
The third mistake is hiding the price. If people have to ask, some will not. A price on the screen filters out buyers who will not pay and saves you time.
Underpricing is the quiet mistake. A cake that sells fast at $25 may still lose money after ingredients, labor, and the Brevl fee. Check the margin before you celebrate the orders. If the math does not work, raise the price or shrink the cake.
What to do with a video that works
When one video brings orders, do not rush to film ten new cakes. Film the same cake again from a different angle. Repost the cut. Answer the questions people asked in the comments with a new video. That keeps your costing simple and your oven full.
A simple weekly plan for cake videos
Pick one day to bake and one day to film. Bake the cake you will sell that week. Film the parts you already do. Post the video the next morning. Then send every order to your shop.
What to say in the video
Start with the cake, not with your name. Say what it is and who it is for. Say the price. Say where to order. Then stop talking and cut the cake. A short video with those four parts gives the viewer everything she needs.
What to check before you post
Check your local food rules before you take money. Your state or county may require a permit or a label. Check your price against your costing sheet, not a guess. Tap your own order link on your phone to make sure it works. Know where and when people will pick up.
Try the free bake pricing calculator
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- How to Sell Cakes Online: 5 Steps and First Costs (2026)
- How to Price Cakes to Sell: Cost, Labor, and Margin (2026)
- How to Sell Baked Goods on TikTok Shop: 5 Steps
Common questions
Do I need a TikTok Shop to sell cakes?
No. You can show cakes on TikTok and send viewers to your own shop to order and pay. That keeps your customer list, your prices, and your payment records in one place you control. You do not need a separate selling feature inside the app.
How often should I post cake videos?
Post as often as you can make one good video. Three videos a week is a steady start. One clear cake video beats five rushed ones. Keep the same angle and the same order link so people learn where to buy.
What if my video gets views but no orders?
Check that your order link works and that the price is visible. Views without orders usually mean the path to buy is hidden. Say the price in the video and put the link in your bio. Then tap the link yourself on your phone.
Can I sell cakes from home on TikTok?
You still need to follow your state and county rules. TikTok does not replace a permit or a food safety check. Confirm your local rules before you take money. Then use your shop to record the order and the pickup time.
Should I show my prices in the video?
Yes. Say the price or put it in the caption. A clear price filters out people who will not pay and saves you messages. It also tells the viewer that you are a business, not just a hobby for you.
General information, not legal or tax advice. Check your state and county food rules before you sell.