Selling and marketing
How to Sell Your Baked Goods on Facebook: 5 Steps
A step by step way to use Facebook to take orders, get paid, and price a box so you keep a margin.
On this page
What to remember
- Pick one product and one pickup spot before you post.
- Use a page, not just your personal profile, so buyers can find you again.
- Take orders in one place and write them down.
- Price with ingredients, labor, and overhead, not just flour.
- Check your state cottage food rules before your first sale.
This guide walks through how to sell your baked goods on facebook without a website, a big following, or a pile of apps. If you want the local market version, see how to sell baked goods locally.
Pick one product and one pickup spot
Facebook buyers scroll fast. A page that offers six kinds of cookies and three pickup windows is hard to follow. Choose one product for your first two weeks, like a box of six cookies or a dozen muffins. Then name one pickup spot and one pickup day.
Set up a page buyers can trust
Use a Facebook page for your bakery, not only your personal profile. A page lets you post your menu, photos, and pickup details in one place. Add your town, your pickup spot, and how you take orders to the page. Post a clear photo of the product you are selling that week.
Your page is not your shop. Use it to show what you bake and to send buyers to your order form or your Brevl shop. Brevl gives you a shop with your photos, your colors, and your own web address. That way the order does not live in a message thread. If you also want to list on Marketplace, read the two rulebooks for Facebook Marketplace first.
Take orders and get paid
Take orders in messages
Most Facebook orders start in a message. Ask for the product, the quantity, the pickup day, and a phone number. Repeat the order back to the buyer before you bake. Keep a list on paper or in a notes app. Do not rely on scrolling back through messages to find who paid.
Ask for the details
Product, quantity, pickup day, and a phone number.
Repeat it back
Send the buyer the total and the pickup spot in one message.
Take payment
Use your own card account, Venmo, Cash App, Zelle, or cash.
Write it down
Put the order on a list the moment you confirm it.
Get paid without chasing people
Take payment before you bake when you can. Brevl lets you take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. That means the money goes to you, not through a third party that holds it. One flat $20 a month, no cut of your sales.
Price a box so Facebook selling pays you
A Facebook sale is easy to underprice because it feels casual. Cost the whole box: ingredients, packaging, your labor, and a share of your overhead. Then add a margin. If the number feels high, shrink the box before you cut your own pay. For the full math, see how to price your homemade baked goods.
For example, say you sell a box of 12 cookies. Ingredients cost $6. Packaging costs $2. You spend 1.5 hours on the batch and pay yourself $15 an hour, so labor is $22.50. Your Brevl shop costs $20 a month. If you sell 10 boxes a month, overhead is $2 a box. Total cost is $32.50. At $45 a box, your margin is $12.50, or about 28 percent.
A margin is what is left after every cost is paid. If you sell a box for $45 and it costs $32.50 to make, your margin is $12.50. That $12.50 is your profit for that box. It is not extra money for ingredients.
Mistakes that cost you money on Facebook
The first mistake is selling in a comment thread. A buyer says I want two and three other people ask questions, and the order gets lost. Move every order to a message and write it down. The second mistake is posting a price without a pickup spot. Buyers will ask where and when, and you will answer the same question ten times.
Another mistake is posting a price that only works if you sell ten boxes. If you sell three, your overhead per box is higher. Price for the number you actually sell, not the number you hope to sell. Then check the math again after your first month.
Check your state rules before you post
Facebook does not replace your state cottage food rules. Check what you can sell, how you must label it, and where you can sell it before your first post. Rules change. In Virginia, the cottage food law changes on July 1, 2026 under House Bill 402, which was signed on April 13, 2026, according to Sugar Strategist. Confirm the current rule for your state before you take money. Start with how to sell baked goods legally and how to sell baked goods from your house.
Start this week
Choose one product
Pick one box or one item you can bake well and repeat.
Set up your page
Add your town, pickup spot, and how to order.
Post your first menu
One clear photo, the price, and the pickup day.
Take orders in messages
Ask for product, quantity, pickup day, and phone number.
Price with all three costs
Ingredients, labor, and overhead before you quote.
You do not need to post every day. Post when you have a bake day, a pickup window, or a sold out notice. A simple weekly post with the menu and the pickup spot is enough to keep buyers coming back. Pin the post that tells people how to order.
Try the free bake pricing calculator
Free, no signup.
- Sell Baked Goods on Facebook Marketplace: 2 Rulebooks
- How to Price Your Homemade Baked Goods: Cost Plus Margin
Common questions
Can I sell baked goods from my personal Facebook profile?
You can post from a personal profile, but a page is easier for buyers to find and share. A page also keeps your menu and pickup details in one place. Check Facebook's own commerce rules before you list anything for sale.
Do I need a business license to sell on Facebook?
That depends on your state and county, not on Facebook. Some home bakers need a cottage food registration, a permit, or a label. Others can sell a limited amount from home. Check your state rules before your first sale, then check again when the law changes.
How should I take payment on Facebook?
Use a method you can track. Brevl lets you take cards through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. Ask for payment before you bake when you can. Keep a written list of who paid and what they ordered.
What should I post when I sell baked goods on Facebook?
Post one clear photo of the product, the price, the pickup spot, and the pickup day. Add how to order in one sentence. A sold out post is useful too, because it tells buyers you bake on a schedule. Keep the same details on your page.
How do I price a box for Facebook buyers?
Add ingredients, packaging, your labor, and a share of your overhead. Then add a margin. If the total feels high for your area, shrink the box or simplify the recipe before you cut your own pay. Use the same math for every box.
Sources
General information, not legal or tax advice. Check your state and county rules before you sell.