Selling and marketing
Macaron Order Form: 9 Fields, Deposit, and Pickup Date
Build a macaron order form that gets the details right and protects your time.
On this page
- The nine fields your macaron order form needs
- How a deposit protects your macaron business
- A worked example with real costs
- What to check before you commit to an order
- How to handle flavor and color variations
- Managing your schedule with pickup dates
- Tools that make macaron orders easier
- Setting clear policies on the form

Your macaron order form is your first line of defense against mix ups and lost time. It turns a casual inquiry into a clear agreement. A good form asks for the right details upfront, so you can bake with confidence. See other order form guides like cake order form and cupcake order form for more examples.
What to remember
- Capture nine key details to avoid confusion.
- Require a deposit to protect your time and ingredients.
- Set a firm pickup date to manage your schedule.
- Use a form that works on your phone and computer.
The nine fields your macaron order form needs
Start with the customer name and contact information. Then ask for the quantity, flavors, and colors. Include a field for any allergies or special requests. Finally, ask for the pickup date and time. These nine fields give you everything you need to start baking.
Customer details
Name, phone number, and email address. This is how you confirm the order and send reminders.
Order specifics
Quantity, flavor choices for shells and fillings, and color requests. Be as specific as possible.
Special instructions
Allergies, dietary restrictions, or custom design notes. This prevents costly mistakes.
Pickup logistics
Date and time for pickup. State your pickup window clearly, like ‘3 PM to 6 PM’.
How a deposit protects your macaron business
A deposit turns a maybe into a real order. It covers your ingredient costs if the order falls through. For macarons, your ingredients are expensive and perishable. A typical deposit is 50% of the total order price. This is a standard practice for custom baked goods.
State your deposit policy clearly on the form. Explain that the deposit is non refundable if the order is cancelled with less than 48 hours notice. This protects you from last minute changes that leave you with unsellable macarons. You can learn more about managing orders in our selling hub.
A worked example with real costs
Let us price an order for two dozen assorted macarons. The ingredients for the batch cost $12.50. This includes almond flour, egg whites, sugar, and flavorings. Packaging adds $3.00 for boxes and liners.
Your labor for baking, filling, and decorating is $15.00. This accounts for the time to mix, pipe, rest, bake, fill, and assemble. Overhead for kitchen power, rent, and other indirect costs is $2.50.
The total cost for the batch is $33.00. For two dozen, that is $1.38 per macaron. A common market price is $2.50 to $3.00 per macaron. At $2.75 each, your revenue is $66.00. After subtracting the $33.00 cost, your margin is $33.00. This margin pays you for your time and skill.
What to check before you commit to an order
Review the order form for completeness before you confirm. Check that the pickup date works with your schedule. Verify you have all the ingredients, especially specialty colors or flavors. Confirm the deposit has been received. A quick check now prevents problems later.
If a request seems unclear, ask for clarification before you bake. A customer asking for ‘light pink’ might mean blush or ballet slipper. A five minute conversation saves you from remaking a batch. Use your form to guide these conversations from the start.
How to handle flavor and color variations
Customers often want a mix of flavors and colors. Your form should make this easy to specify. Add a field for ‘assortment details’ where they can list quantities per flavor. For example, ‘6 vanilla, 6 pistachio, 6 raspberry, 6 chocolate’.
For colors, ask them to describe each shell color or provide a photo reference. Some colors require more gel food coloring, which can affect the batter consistency. Note that very dark or vibrant colors may carry a small surcharge for the extra materials.
Clearly state your limits. You might specify a maximum of four different flavors per dozen, or that custom colors require 72 hours notice. Setting these boundaries in the form prevents unrealistic expectations.
Managing your schedule with pickup dates
A firm pickup date is essential for macarons, which have a short shelf life. On your form, integrate a calendar or date picker that only shows your available slots. This prevents double booking and ensures you have time to bake.
Define your pickup window precisely. Instead of ‘afternoon’, state ‘3:00 PM to 5:00 PM’. Communicate that macarons not picked up within the window may be subject to a storage fee or released. This protects your time and the product’s freshness.
Consider adding a field for ‘alternate pickup contact’. If the primary customer is delayed, someone else can collect the order. This avoids you waiting past your closing time.
Tools that make macaron orders easier
You need a form that works where you do. It should look good on a phone screen because that is where most orders will come from. It should also work on a computer for when you are planning your week. The tool should save orders in one place so you do not lose them in messages or emails.
Brevl costs one flat $20 a month with no commission on your sales. It includes a 14 day free trial. You can take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. It is a full desktop workspace, not just a phone app. A real person helps you set it up and can move your old shop over.
Try the free bake pricing calculator
Free, no signup.
Setting clear policies on the form
Your order form should state your business policies before submission. Include your deposit amount, cancellation terms, and allergy disclaimer. This creates a formal agreement and reduces disputes.
Add a required checkbox for the customer to acknowledge they have read the policies. For example, ‘I understand my deposit is non-refundable if cancelled with less than 48 hours notice’. This simple step provides legal protection.
Also state your policy on last minute changes. Specify that flavor or color changes requested within 24 hours of pickup may not be possible. This prevents stressful, time consuming revisions.
Common questions
How much should I charge for a deposit on macarons?
A 50% deposit is standard for custom macaron orders. It covers your ingredient costs if the order is cancelled. State your deposit policy clearly on your form before the customer submits their order.
What is the most important field on a macaron order form?
The pickup date and time is critical. Macarons are best fresh. A clear pickup window prevents them from sitting out. Your schedule depends on knowing exactly when the customer will arrive.
Should I offer delivery on my macaron order form?
Delivery adds complexity and risk. Macarons are fragile. Start with pickup only. If you add delivery later, build in a separate fee and require a specific delivery window to protect your time.
How do I handle custom color requests on the form?
Add a field for 'color notes'. Ask customers to describe the color or provide a photo. Be clear that some colors may require a specialty gel, which could add a small fee to the order.