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Names With Pie: 30 Ideas and a Label Size Check
How to pick a shop name and pie names that fit your label, with a cost check before you print.
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What to remember
- Your shop name and your pie names are two separate decisions.
- Say the name out loud on a phone call before you commit to it.
- A longer name needs a wider label, and that changes the cost of every pie.
- Search the exact name before you order stickers.
If you are searching for names with pie, the first question is which thing you are naming. Your shop has one name and each pie on the menu has another. Get that order right and the list gets much shorter.
Decide which name you are actually naming
Your shop name goes on the card, the phone greeting, and the box. The pie name goes on the menu line and the label. They do different jobs, so judge them by different rules.
A shop name has to survive being said out loud in a noisy market. A pie name has to survive being printed small. Cookie sellers run into the same split, which is why the checklist in names that go with cookie starts with the label, not the word.
Write both names on one page before you decide anything. Seeing them side by side stops you from naming the shop after one pie that may not sell next season.
Shop names that use the word pie
Here are fifteen that read cleanly on a card and on a box. Say each one out loud, then cut the list to three.
Sunday Pie Co. Two Hands Pie. The Pie Jar. Hearth and Pie. Maple Street Pie. Pie for Keeps. Blue Door Pie. Small Batch Pie. The Pie Table. Pie O’Clock. Porch Light Pie. Second Slice Pie. Pie and Pantry. The Pie Ledger. Kitchen Table Pie.
Short wins. A name of two or three words fits the sticker you already buy at a size people can read from across a market table. A name of six words forces the font down and the label up.
Avoid a name that needs spelling every time. If you have to name the letter or add a note on the phone, that name costs you minutes on every order.
Your shop address is part of the name too. A short name gives you a web address people can type from memory after one visit.
Match the name to how you actually sell
If most of your sales come from a Saturday market, the name has to read from six feet away. If most come from porch pickup and text messages, it has to spell easily in a message. The same name can fail one and pass the other.
Market names lean on place and craft words, like Maple Street Pie or Hearth and Pie. Pickup and text names lean short, like Pie Jar or Blue Door Pie. Choose the one that fits how orders reach you now, not how you hope they will.
Pie names for the label and the menu
These describe the pie itself, so they belong on the menu line. Keep each one to two or three words.
Brown Butter Apple. Lemon Cloud. Sour Cherry Crumb. Pecan Half Moon. Buttermilk Chess. Roasted Peach Lattice. Chocolate Silk. Key Lime Crumb. Maple Walnut. Strawberry Rhubarb. Pear and Ginger. Black Bottom Coconut. Salted Honey Custard. Cranberry Orange. Dark Cherry Almond.
A flavor name tells a customer what they are buying and helps you keep labels straight on a busy week. For more sorted by fruit and filling, see apple pie name ideas, which also covers the checks before printing.
Pair the flavor name with the shop name on the label. A customer who buys once should be able to find you again from the sticker alone.
What a name costs you on the label
A name is not free. Extra words have to fit the sticker you already buy, and a reprint is money you do not get back. Cost the label with the pie, not after.
Count your labels before you name anything. If you order 100 stickers at a time, a reprint wastes 100 stickers and the shipping on both orders.
For example, take one 9 inch apple pie. Ingredients come to $6.40, and a box with a printed label adds $1.60.
Your time is 1.25 hours at $15 an hour, so $18.75. Overhead is $2.25, which covers power, dish soap, and your share of the $20 monthly Brevl fee across 40 pies. Total cost is $29.00, and at $36 the pie leaves $7.00, about 19 percent.
Now change the name. Say a longer name pushes you to a wider label at $0.50 more a pie. At 40 pies a month that is $20, the same as a month of Brevl. The name is now part of the cost, so keep it short enough for the label you stock. The meat pie business plan walks the same math for a savory pie.
What to check before you commit
Say it on a phone call
Give the shop name to a friend on a call and ask them to spell it back. If they get it wrong, a customer will too.
Search the exact name
Type the name and your town into a search engine. Spend two minutes on the results before you go further.
Run the trademark search
The US Patent and Trademark Office has a free search at uspto.gov. It takes a minute and can save you a reprint.
Measure the label
Type the name at the size you print, then hold it at arm’s length. If you have to squint, shorten the name.
Sell one weekend first
Print a small batch of labels and sell one market day. A name that feels odd on a card can feel right on a box.
If the shop name is the part holding you up, microbakery name ideas runs the same five minute check with a fresh list to pick from.
Price the pie before you print the label
Free, no signup.
Common questions
Can I use the word pie in my business name?
Yes, the word itself is ordinary and other shops use it. What you want to avoid is a name that copies a bakery already selling near you or one that sits too close to a registered trademark. Search the exact name before you print.
How many pie names should go on my menu?
Start with the pies you bake every week and name only those. A short menu is easier to keep stocked and easier to label. Add a seasonal name once you have the ingredient cost worked out for it.
Should my shop name and my pie names match?
They can, but they do not have to. Customers remember the shop name and the pie name as two things. Keep the shop name on the card and the pie name on the label, then use one font for both so they feel like the same kitchen.
What if my name will not fit on the label?
Shorten the name, not the font. A name printed tiny is hard to read at a market table. Cut it to two or three words, or keep the full name for the menu board and use the short one on the sticker.
Do I have to register a name before I sell?
Rules differ by state and by how you set up the business, whether that is as a sole owner or something else. Ask your state business filing office before you print a name you plan to keep. This page is general information, not legal advice.
Sources
General information, not legal or tax advice. Business name rules and trademark questions vary, so check with your state and a professional before you commit to a name.