Selling and marketing
Selling Baked Goods From Home in Florida: $250K Cap (2026)
What Florida's cottage food rule actually allows, and the numbers to check before you take your first order.
On this page
- Which baked goods Florida allows
- What direct sales to consumers means for your orders
- Where you can deliver and how you can ship
- How to record each delivery and sale
- The $250,000 gross sales cap
- What a dozen really earns: a worked example
- What to check before you ship outside Florida
- Mistakes that cost Florida home bakers money
- What to check before your first order

What to remember
- No food permit from the state is required for approved cottage foods sold direct.
- Gross sales must stay under $250,000 a year.
- You can hand deliver, deliver to an event venue, or ship by mail.
- Match every item on your menu to the state list before you advertise it.
Selling baked goods from home Florida rules come from the state Department of Agriculture and Consumer Services. That department publishes the cottage food list and the sales cap. Read both before you print a menu, and read the full Florida answer if you want the short version first.
Which baked goods Florida allows
The state approves loaf breads, rolls, biscuits, cakes, pastries and cookies for cottage food operators. Those are the items you can make in your unlicensed home kitchen and sell directly to consumers. The list is specific, so match your menu to it item by item.
Write the state list next to your menu and tick each line before you photograph a bake. If your signature bake is not named on that list, do not build your income around it yet. Call the department and describe what you want to make, because a phone call costs nothing next to a reprint of your boxes and labels.
What direct sales to consumers means for your orders
Direct sales means the person who buys the bake is also the person who receives it from you. The state page describes cottage food operators selling directly to consumers, so a shop or restaurant order is a different question. Put that kind of request on hold and call the department before you agree to supply anyone.
If a business asks for samples, treat that as a question for the department rather than as a free order. The no permit rule on your menu is built around direct sales, and a supply deal can change what applies. Keep your first orders simple until you have a clear answer from the department.
Where you can deliver and how you can ship
The state statute allows cottage food products to be delivered in person directly to the consumer, to a specific event venue, or by United States Postal Service or a commercial mail delivery service. Those three routes cover how most home bakers actually hand over an order. Write the route on the order before the bake leaves your kitchen.
In practice that is a porch pickup, a drop off at the wedding venue, or a boxed order in the mail. Note which one you used on each order, so you can answer a question weeks later without guessing. For a venue drop off, confirm the address and the person who will receive the order.
If a customer asks you to ship outside Florida, check with the department before you take the money. A yes from you is a promise, and you want it to be the right one. Keep the answer with the order note so the next request does not start from zero.
How to record each delivery and sale
Every order note should show the item, the price, the delivery method and the date of the sale. That note is how you answer a customer later and how you show the sale was direct. It also gives you one line to add to your gross sales total.
Use the same note for porch pickup, event venue drop off and mail delivery. If a customer asks for a route you have not used before, check the statute and the department page before you agree. A short note now saves a long search later, and it keeps your records ready for any question.
The $250,000 gross sales cap
$250,000
Annual gross sales cap for a Florida cottage food operation
Gross sales for a cottage food operation must not exceed $250,000 annually, according to the department. That is the ceiling for the year, and it is the money coming in before you subtract a single bag of flour. If an order would push your running total over the figure, do not take it as a cottage food order.
Ask the department what applies before you accept more work or book another event. Add up your sales as you go instead of waiting for January. One line after each order tells you how close you are, and it makes the tax side of the year far less painful.
If a big month lands, check the total before you promise the next date. A clear answer early is better than a refund after the bake. Know your running total long before you get near the ceiling.
What a dozen really earns: a worked example
Say you bake 24 cookies and sell them at $28 a dozen, so the batch brings in $56. Ingredients run $9 a batch, and boxes and labels run $6 for the same batch. Your time is 1.5 hours at $18 an hour, which is $27, and Brevl is $20 a month, so across eight batches that is $2.50.
Add the materials, your labor and the overhead: $9 plus $6 plus $27 plus $2.50 is $44.50. Take that from $56 and you keep $11.50, about 20 percent after all three costs. That is the margin to use when you decide whether the price works.
If you count only ingredients and packaging, the same batch looks like $38.50 of profit. That number leaves out your hours and is not the margin after all three costs. Your hours are a cost even when nobody writes you a check for them.
What to check before you ship outside Florida
If the delivery address is outside Florida, check with the department before you take the money. A yes from you is a promise, and the mail route in the statute does not answer every out of state question. Ask first, then quote the order and keep the answer with your note.
If the department says the sale is not allowed, do not take payment and do not bake the item. A clear no early is cheaper than a refund later, and it keeps your cottage food sales within the rule. Write the answer down so the next out of state request does not start from zero.
Mistakes that cost Florida home bakers money
The first mistake is pricing from ingredients alone. Flour, sugar and butter are the smallest part of a box of cookies once you count the box, the sticker and your afternoon. Write all three lines down once for each item, then use the same numbers every time you quote.
The second is treating the $250,000 cap as a target. It is a ceiling, and the state page states it plainly. Know your running total long before you get near it, and check the figure after every large order.
The third is assuming every baked item qualifies. Check each item on your menu against the state list before you advertise it, and check the rules for selling baked goods from home so nothing catches you by surprise. If an item is not named, keep it off the order form while you wait for an answer.
What to check before your first order
Check your product against the state list
Open the cottage food page and confirm each item you plan to sell is named there. Do this before you photograph anything.
Add up your costs before you set a price
Ingredients, packaging, your hours and your monthly tools. Divide by the number of boxes you sell in a month.
Decide how you will take orders and get paid
Pick one place where orders land and one way money arrives. Mixing three inboxes loses you a sale.
Set up delivery that matches the rule
Choose pickup, event venue drop off, or mail. Write the choice on the order so you both know.
Track gross sales from day one
Keep a running total against the $250,000 cap. A note after each order is enough.
If you want the paperwork side spelled out, the requirements for selling baked goods from home walks through it in order.
Try the free bake pricing calculator
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Common questions
Do I need a food permit to sell baked goods from my Florida kitchen?
Not for approved cottage foods sold directly to consumers. The department says cottage food operators can produce and sell these products without a food permit from the department. The trade off is that you must stay on the approved product list and under the sales cap.
What is the sales limit for a Florida cottage food operation?
Gross sales must not exceed $250,000 annually, according to the department. That is gross sales, so it is the money coming in before you subtract ingredients, boxes or your own time. Keep a running total so you are never guessing in December.
Can I mail cookies to a customer?
The statute allows cottage food products to be delivered by United States Postal Service or a commercial mail delivery service, as well as in person and to a specific event venue. If the address is outside Florida, ask the department what applies before you take the order.
Can I sell my cakes to a coffee shop?
The state describes cottage food operators selling directly to consumers. Selling through another business is a different question, and the answer is not on the cottage food page. Call the department and describe exactly what you plan to do before you agree to supply anyone.
What does it cost to run a shop for orders?
Brevl is one flat $20 a month with no cut of your sales, and the 14 day trial is free. You take card payments through your own Stripe or Square account, and you can also record Venmo, Cash App, Zelle and cash.
Sources
This is general information about Florida cottage food rules, not legal or tax advice. Confirm your own situation with the Florida Department of Agriculture and Consumer Services.