Selling and marketing
Wholesale Biscuits for Cafes: Cost per Dozen (2026)
Price wholesale biscuits for cafes so every dozen covers ingredients, labor, overhead, and the cafe's cut.
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What to remember
- Price by the dozen, not by the biscuit.
- Count ingredients, labor, packaging, and overhead before you quote.
- Set a minimum order that covers your oven and your drive.
- Get the delivery day and payment terms in writing.
Selling wholesale biscuits for cafes is a volume deal with a thin margin. You bake bigger batches, deliver on a set day, and get paid on terms. The risk is guessing at a price that looks fine until you count your hours, so start with the basics in selling baked goods from home.
What should a dozen of wholesale biscuits cost a cafe?
Start with your true cost per dozen, not the price you hope to get. Add ingredients, packaging, power, and your labor. Then add overhead like insurance, gas, and your shop tools. Brevl is one flat $20 a month with no cut of your sales, so at 40 dozen that is 50 cents a dozen.
Count yield, not just dough. Weigh the dough for each biscuit, then count how many you get from one batch. If you scoop by eye, your cost per dozen will drift. Trim waste into the number too, because a burned tray or a broken biscuit still costs you.
Cost the batch
Write down every ingredient for one batch, then divide by the dozen count. Include the packaging you will actually use.
Add your labor
Price your hours at a rate you would accept anywhere else. Mixing, baking, cooling, and packing all count.
Add overhead
Spread monthly costs across the dozen you sell. Brevl is $20 a month with 0% commission, so it belongs in this line.
Set the wholesale price
Take your cost per dozen and add your margin. A cafe expects a lower per dozen price than retail, but not below cost.
Check the margin
Subtract cost from price. If the margin is thin, raise the price, shrink the biscuit, or simplify the recipe.
For example, say you sell 40 dozen a month. Ingredients run $7 a dozen, labor is $12 a dozen, packaging is $1.50 a dozen, and Brevl overhead is $0.50 a dozen. Your total cost is $21 a dozen. If the cafe pays $28 a dozen, you keep $7 a dozen, which is a 25% margin on the sale.
How do you set a price the cafe will accept?
A cafe buys for resale, so your price has to leave room for their markup. Ask what they charge for a similar biscuit and what margin they need. Then check your cost per dozen against that number. If the gap is too small, change the product, not your pay. Use the same math as how to price baked goods for wholesale.
Volume should earn a lower price, but only for real savings. If a cafe orders 100 dozen a week, you save time on sales and packaging. Pass some of that back as a small discount. Do not drop below your cost per dozen to win the account.
Keep a retail price list and a wholesale price list. Your shop page can show retail prices, while your cafe sheet shows dozen pricing and delivery terms. That separation stops a walk in customer from asking for the cafe rate. It also makes your quotes faster when a new cafe calls.
What does a cafe expect from your bakery?
Cafes want steady quality, steady count, and a delivery window they can plan around. They do not want surprises. Agree on the biscuit size, the dozen count, the case or tray, and the day you arrive. Packaging matters too; see packaging for baked goods wholesale for cost per order.
Write down the spec you both agreed on. Size, weight, bake color, and pack count belong on the order. A cafe will notice when Monday biscuits do not match Friday biscuits. Consistency is what turns a trial drop into a weekly standing order.
Pack for the trip, not for the counter. A cafe needs biscuits that arrive with clean edges and no crushed tops. Use a tray or box that fits their shelf and your car. Test one delivery before you promise a weekly route.
What should you check before you commit?
Before you quote, confirm the order size, the delivery address, and who signs for the drop. Check your state rules for selling to a business, because they can differ from farmers market sales. Ask for a deposit or payment on delivery until the cafe has paid you on time. If you also sell direct, keep the two price lists separate.
Cash flow matters more than the headline price. A cafe that pays in 45 days can cost you more than a lower price with fast pay. Ask for a deposit on the first order, then payment on delivery or net 14. Keep a simple sheet of what each cafe owes you.
How do you get the first cafe order?
Bring three biscuits in a clean box, a one page price list, and your delivery day. Ask for a small trial order before a weekly standing order. Keep the invoice simple: dozen count, price per dozen, delivery date, and total. If you want more cafe buyers, read wholesale baked goods for coffee shop next.
Follow up the day after the drop. Ask what sold, what was left, and what they want next week. A short text keeps you in the rotation. If the cafe wants a different size or a sweeter biscuit, test it in a small batch before you change the standing order.
You do not need a big website to start. A simple order form, a price sheet, and a calendar can run your first month. When the orders grow, Brevl gives you a shop you own, takes card payments through your own Stripe or Square account, and costs one flat $20 a month with no cut of your sales.
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Common questions
How many biscuits should a cafe order at once?
Set a minimum that fits your oven and your delivery schedule. A common starting point is a set number of dozen per drop, with the same day each week. The minimum should cover your packaging and drive time, not just fill a box.
Should I charge less because it is wholesale?
Charge less per dozen than retail, but not less than your cost. Wholesale means bigger batches and fewer sales tasks, not free labor. If the cafe wants a lower price, shrink the biscuit or simplify the filling before you cut your own pay.
How do I get paid by a cafe?
Use terms you can live with, such as payment on delivery or net 14. Send an invoice with the dozen count, the price per dozen, and the delivery date. Brevl can take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash.
Do I need a license to sell biscuits to a cafe?
Rules change by state and by product, so check your state rules before you quote a cafe. Do not assume a retail order and a wholesale order follow the same limits. Ask your local extension office if you are unsure. This guide is general information, not legal advice.
General information, not legal or tax advice.