Free tool
Is this market worth your Saturday?
Booth fee in, real answer out, including what you pay yourself.
No signup. Your numbers stay in your browser. The example is filled in so you can see how it works.
Saturday Market
| Bake | Bring | Price each | Cost each |
|---|
Before you leave
Cash float and change. Card reader. Bags and boxes. Price signs. Labels.
An estimate to help you decide, not accounting or tax advice. Your market, your prices, and your crowd get the final say.
Ready when you are
Take pre-orders before the market.
Know what to bake before Saturday. Brevl gives you a shop, preorder drops, and pickup times for one flat $20 a month.
Common questions
How much should I bake for my first farmers market?
Start with a small bake you can sell in one day, then use the sell-through you actually see to plan the next market. The presets in this tool use 60%, 75%, and 85% as planning guesses, not guarantees. The calculator shows what you need to sell to cover the booth and your ingredients, so you can pick a number that fits your crowd.
What counts as a good sell-through rate?
Sell-through is the share of what you bring that sells. A higher number is better, but selling out can also mean you left sales on the table. The useful number is the share you need to break even. If that share is above 80%, the day only works when the market is busy.
Should I count everything I bake or just what sells?
Count everything you bake if you want the conservative view. That treats every loaf and pack as a cost you already paid. Turn on the leftovers switch if you have a reliable way to sell them after the market. The switch changes the profit view, not how much you bring.
Does this include the booth fee, card fees, and my time?
Yes. Enter the booth fee, any other day costs, your market and prep hours, and your card fee if you take cards. The calculator shows profit after those costs and an hourly rate for the whole day, including prep and teardown. It does not include income tax, sales tax, permits, or insurance unless you enter them.
How do I know if a market is worth it?
Look at three things together: profit at a realistic sell-through, the share of your table you must sell to break even, and what you pay yourself per hour. A market can look busy and still pay less than your target. The verdict names the one constraint that is holding the day back.