Free tool
What should you charge a café?
A café buys your bakes at a lower price, then sells them to its customers. Enter your retail price and cost. We show the price to quote, your lowest price, and the minimum order.
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Wholesale, in one line
You charge a customer $9. The café pays less, then sells it for more. The lower price still has to cover your ingredients, packaging, and time.
You charge
$9
Café pays
$5.29
Café sells
$10.58
Cottage food rules may limit resale.Check your state.
What do these words mean?
Wholesale price: what the café pays you.
Floor: the lowest price you should accept.
Minimum order: the smallest order that covers delivery and packing.
Margin: the share of the price that is profit.
Markup: what the café adds on top.
Distributor: buys in bulk and sells to stores. Most home bakers do not need this.
A pricing guide, not legal, tax, or accounting advice. Check your state cottage food rules before selling to a business that resells.
Wholesale price sheet
Sourdough loaf
Priced per loaf
| Wholesale price | $5.29 per loaf |
|---|---|
| By the dozen | $63.48 |
| By the case | $63.48 for 12 loaves |
| Minimum order | 12 units ($63.48) |
| Lead time | 48 hours |
| Shelf life | 3 days |
| Delivery | Included within 10 miles |
| Payment | Due on delivery |
Wholesale orders only. Please place orders by the lead time above.
Ready when you are
Keep this price current.
Brevl keeps your costs and prices in one place, so the next café ask takes minutes, not an evening.
Common questions
What is a normal wholesale discount for baked goods?
Most wholesale accounts land somewhere between 40 and 50 percent off your retail price. This tool does not start from that number. It starts from your cost, your time, and the margin you want, then shows you the discount that results. If the discount comes out deeper than 55 percent, it warns you.
Why does the wholesale price include my hourly rate?
Your time is a cost, even when you are the one doing the work. If you leave it out, a busy wholesale order can pay less per hour than a part time job. The rate you enter is a starting point. Use the number you would need to pay someone else to do the same work.
Why do I need a minimum order?
Delivery, packing, and setup cost about the same whether the order is 6 units or 60. The minimum order makes sure the order covers that fixed cost and the time around it. The tool rounds the minimum up to a whole batch so you are not baking a partial run.
Can I sell wholesale under cottage food law?
Most cottage food laws are written for selling direct to the person who eats the food. Selling to a café or shop that resells may need a license, a commercial kitchen, or both. Check your state before you quote. Our guide on cottage food law and wholesale walks through what to confirm.
Should I charge a café the same as a distributor?
No. A distributor buys in larger amounts, expects a lower price, and needs room to sell to stores. Use the distributor buyer type to see the full ladder from your cost to the store shelf. Keep your minimum order high enough that the lower price still works.