Choosing tools
Apps to Sell Baked Goods Online: Fees and Picks (2026)
A fair look at the apps home bakers use to take orders, get paid, and keep more of each sale.
On this page
- What kinds of apps can you use?
- What should you compare before you commit?
- What should you ask before you enter your bank details?
- What does an app cost you on a real order?
- How do you compare the total cost on your average order?
- What mistakes cost home bakers money?
- How do you test an app before you announce your shop?
- Where does Brevl fit?
- How do you keep your customer list when you switch apps?
- What should you do next?
What to remember
- A low monthly fee can cost more than a higher one if the app takes a cut of each sale.
- Check the card fee and the payout time before you enter your bank details.
- Pick an app you can edit from your phone, because that is where orders arrive.
- Test the full order flow during the free trial, not after you announce your shop.
Start with how you already sell. If most orders come from people who know you, a full shop app is usually the better fit, while a marketplace may be worth the fee if you need new buyers. The right choice for apps to sell baked goods online depends on where your next ten orders will come from.
What kinds of apps can you use?
You will see three broad choices. A marketplace lists your goods next to other sellers and may bring new buyers. An order form app takes requests and payments but does less to help you get found. A full shop app gives you your own page, your own web address, and your own customer list. Each one solves a different problem.
The right pick depends on your next ten orders. If they come from friends, church, and school, you do not need to pay for new buyers. If you want strangers to find you, a marketplace can help. You can use one channel for discovery and your own shop for repeat orders. Our guide on ways to sell baked goods online compares the four channels and their fees.
What should you compare before you commit?
Add up the monthly fee
Write down the monthly fee and any setup fee. A free plan can still charge you later.
Find the card fee
Ask what percentage comes out of each card payment. That fee usually goes to the card processor, not the app.
Check the commission
Some apps take a cut of each sale. Add that cut to the monthly fee and the card fee.
Test the order on your phone
Place a real order from your phone. Check the photos, pickup time, and payment screen.
Ask who owns the customer list
You want names and emails you can use again. If you cannot take them with you, you are renting your buyers.
What should you ask before you enter your bank details?
Ask what percentage comes out of each card payment. Ask when the money reaches your bank. Ask whether the app takes a commission on each sale. Check the pricing page for the card fee, the commission, and the payout time.
Take a screenshot of the terms before you start. A low monthly fee can cost more than a higher one if the app takes a cut of each sale. Compare that total against your average order before you enter your bank details.
What does an app cost you on a real order?
A monthly fee is only one part of the cost. If you sell a box of cookies for $36, the app fee, the card fee, and your ingredients all come out of that $36. Your labor and overhead come out too.
Price the whole order, not just the flour. Our guide on how to price baked goods with an app walks through the math.
For example, say you sell 24 cookies for $36. Ingredients cost $9 and packaging costs $3. You pay yourself $15 an hour for 1.5 hours, which is $22.50.
Overhead is $4 for kitchen use and equipment wear. Your Brevl fee is $20 a month spread across 10 orders, so $2 per order. Total cost is $40.50, so the order loses $4.50 before the card fee. Raise the price, cut the packaging, or bake faster.
That example shows why a low monthly fee is not the same as a low total cost. The app fee is only $2 per order, but the labor and overhead are larger. Price the whole order, not just the flour.
How do you compare the total cost on your average order?
Write down your average order total. Add the monthly fee divided by your orders per month. Add the card fee and any commission.
Then add ingredients, packaging, labor, and overhead. Compare that total to your price. If the margin is thin, change the price or the cost before you change the app.
What mistakes cost home bakers money?
The first mistake is picking the app with the lowest monthly fee. A free app that takes a commission can cost more than a flat monthly fee once orders grow. Add the monthly fee, the card fee, and any commission, then compare that total against your average order.
The second mistake is not checking your state rules before you list a single item. Our guide on what is required to sell baked goods from home covers the three rules.
How do you test an app before you announce your shop?
Pick two apps and run the same test order on both. Use your phone, because that is where orders arrive. Time how long it takes to add a product, set a pickup time, and take a payment. Check the photos, the pickup time, and the payment screen.
Place a real order and pay the card fee. Do this during the free trial, not after you announce your shop. A broken pickup time or a failed payment can cost you the customer and the review.
Where does Brevl fit?
Brevl is one flat $20 a month with no cut of your sales. It works on a computer and on a phone. You take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. Your shop is yours to customize with your photos, your colors, and your own web address.
We set it up with you and move your old shop over. It is built as the alternative for home bakers: easier to set up, more customizable, and reliable on both a computer and a phone.
If you are weighing Bakesy, read Brevl vs Bakesy for a side by side look. Ready to move? Switch to Brevl and we move your products, photos, reviews, and dates. You can try it for 14 days.
How do you keep your customer list when you switch apps?
Ask who owns the customer list before you commit. You want names and emails you can use again. If you cannot take them with you, you are renting your buyers. A full shop app gives you your own page and your own customer list.
A marketplace may bring new buyers, but you may not keep the list. When you move to Brevl, we move your products, photos, reviews, and dates. Ask the old app what you can take with you before you cancel.
What should you do next?
Pick two apps and test the same order on both. Use your phone, not a laptop. Time how long it takes to add a product, set a pickup time, and take a payment. Then compare the total cost on your average order.
The best app for your shop is the one that makes a repeat order easy. For a wider comparison, see best app for your shop.
Try the free bake pricing calculator
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Common questions
Do I need a separate app to take card payments?
No. Many shop apps let you connect your own Stripe or Square account. Brevl does this, so card payments go through your own account and the card fee stays separate from your monthly fee. Check the current card fee with Stripe or Square before you set your prices.
What is the cheapest app to sell baked goods online?
There is no single cheapest app for every baker. A free app that takes a commission can cost more than a flat monthly fee once orders grow. Add the monthly fee, the card fee, and any commission, then compare that total against your average order.
Can I use an app if I sell from my home kitchen?
That depends on your state's cottage food rules. Check your state rules before you list a single item. Then pick an app that lets you show the required label and pickup details. Our guide on licenses for home bakers covers the basics.
How long does it take to set up a shop app?
A simple order form can take an afternoon. A full shop with photos, pickup times, and payment settings can take a few days. Brevl sets it up with you and moves your old products, photos, reviews, and dates, so you are not rebuilding from scratch.
Should I use a marketplace or my own shop?
A marketplace can bring new buyers, but you may pay a fee and you may not keep the customer list. Your own shop gives you the list and the repeat orders. Start with one and add the other when you need more orders.
Sources
General information, not legal or tax advice. Check each app's current fees and your state's cottage food rules before you sell.