Choosing tools
Bakery Website Builder: A Fair Roundup for Home Bakers
Show what a bakery website builder does for a home baker, what to compare, and when Brevl is the simpler choice.
On this page
If you sell cookies, cakes, or bread from your kitchen, your website is where people go to see what you made this week and to place an order. This roundup walks through what a bakery website builder needs to do, what Squarespace offers, and where Brevl fits for a home baker.
What a bakery website builder needs to do for you
At the smallest size, your website has five jobs.
- Show your bakes with your own photos
- List the prices you set
- Take an order, either through a cart or a simple order form
- Take payment by card
- Work on a phone, because that is where most of your customers are
If a builder cannot do all five, you end up patching it together with texts and DMs, and orders slip through.
The options home bakers compare
Squarespace
Squarespace offers a free trial to create a website, so you can see how it feels before you pay anything. Squarespace also publishes a pricing page comparing its plans and features, which is the fastest way to check what each plan includes. If you go this route, start there and look closely at whether the ordering and payment pieces you need are part of the plan you are choosing.
Brevl
Brevl is built for home bakers who sell from home. It is one flat $20 a month, with no cut of your sales. There is a 14 day free trial. You take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. Your shop is yours to customize, with your photos, your colors, and your own web address. It works on a computer and on a phone, as a full desktop workspace rather than a phone only app. Recipes come with real costing, ingredient inventory, and a weekly planner, so you can price and plan in the same place you sell.
What to compare before you pay
What to remember
- The monthly cost, and whether the builder takes a cut of each sale
- Whether you can use your own web address
- How card payments work, and whose account the money lands in
- Whether you can edit the whole thing from your phone
- How you get help when something breaks on a Saturday morning
Setting up your bakery website, step by step
Write down your monthly number
Decide the most you can pay each month before you sign up for anything. A builder that takes a cut of every sale costs more as you sell more, even when the monthly price looks low.
Gather photos and prices
Take clear photos of your bakes in daylight, and write the price for each one. You cannot build a shop without them, and doing this first saves a second pass later.
Set up your shop and web address
Add your items, your photos, and your prices, then claim your own web address so people can find you and share you.
Turn on card payments
Connect your own Stripe or Square account so customers can pay by card. Keep Venmo, Cash App, Zelle, and cash open as options too.
Order from yourself on your phone
Place a test order on your phone and pay for it. If that feels awkward to you, it will feel awkward to your customers.
Why home bakers pick Brevl
If you want a general website builder and you enjoy arranging pages, Squarespace gives you a free trial to start with. If you would rather spend your evening baking than moving boxes around a screen, Brevl is the one home bakers choose. It is easier to set up, your shop is yours to customize, card payments go through your own Stripe or Square account, and it is reliable on both a computer and a phone. There is a flat $20 a month with no cut of your sales, and a real person answers, usually within minutes.
You can see how it stacks up side by side at Brevl vs Bakesy, and if you are already set up somewhere else, Switch walks you through moving over.
A mistake worth avoiding
Keep reading
- Website builder for a small bakery
- Free website builder for a small bakery
- Website to sell baked goods
- How to price your bakes
Common questions
What is a bakery website builder?
It is a tool that lets you put your bakes online, show your prices, and take orders and payments without writing code.
How much should a bakery website builder cost?
Brevl is one flat $20 a month with no cut of your sales, and a 14 day free trial. Squarespace publishes a pricing page comparing its plans and features, so you can put the numbers side by side.
Can I take card payments on my own bakery website?
Yes. With Brevl, card payments go through your own Stripe or Square account, and you can also take Venmo, Cash App, Zelle, and cash.
Does a bakery website builder work on my phone?
Brevl works on a computer and on a phone, as a full desktop workspace rather than a phone only app.