Choosing tools
Website to Sell Baked Goods: What Each Option Costs
Know what each website option costs you each month, and pick one that fits your kitchen in a single afternoon.
On this page
If you bake from your kitchen and sell to neighbors, coworkers, and people who found you on Facebook, you do not need anything fancy. You need a page that looks like your baking, a way for people to order, and a way for them to pay you.
Here is what each common choice costs, and how to tell which one fits your kitchen.
What to remember
- Square Free has no monthly subscription costs, so you only pay processing fees. - Shopify Basic is $39 a month, or the equivalent of $29 a month billed for a full year. - Brevl is one flat $20 a month with no cut of your sales, a 14 day free trial. - The monthly price is not the whole cost. Always check what comes out of each sale.
What your website actually has to do
Three jobs, nothing more:
- Show your bakes in a way that makes someone hungry.
- Take the order, including the pickup or delivery day.
- Take the money, including cards.
If a choice makes those three jobs harder than they need to be, it is not the right choice, no matter how many extras it has.
Square
Square’s Free plan has no monthly subscription costs. You only pay processing fees.
Square Plus and Square Premium each offer a free 14 day trial, and you can cancel or switch plans anytime. Signing up for Square is fast and free with no commitments or long-term contracts required.
That makes Square an easy place to start if you want to take cards without a monthly bill. Before you build your whole shop there, check two things: how your orders reach you, and how it looks on a phone, since that is where most of your customers will be.
Shopify
Shopify Basic costs $39 per month with monthly billing, or the equivalent of $29 per month when billed for a full year.
That is a real monthly cost before you sell a single cookie. It can make sense if you want a big catalog and you are already comfortable building pages yourself. For a home baker selling a set menu each week, it is often more than you need.
Brevl
Brevl is one flat $20 a month. There is no cut of your sales, so a $60 order pays you $60. There is a 14 day free trial.
You get a shop that is yours to customize: your photos, your colors, and your own web address. It works on a computer and on a phone, and it is a full desktop workspace, not a phone only app.
You take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. Recipes come with real costing, ingredient inventory, and a weekly planner, so you can price your bakes and plan your week.
Brevl sets it up with you and moves your old shop over: products, photos, reviews, and dates. A real person answers, usually within minutes.
How to choose without wasting a weekend
Write down how you get paid today
List every way money reaches you now: cash at the door, Venmo, cards. If a choice cannot take most of those, you will spend your week chasing payments.
Add up the monthly cost and the fee on each sale
A low monthly price with a cut of every order can cost more than a higher monthly price with no cut. Run a normal week through both and see which one leaves you more.
Try it on your phone first
Most of your customers order from a phone, and you will manage orders from yours. If it is fiddly on a phone, it will slow you down every single week.
Check what happens when you want to leave
Ask whether you can take your photos, your product list, and your customer details with you. It should be a plain yes.
Why home bakers move to Brevl
If you are weighing Square or Shopify against something built for a home kitchen, Brevl is the alternative home bakers choose. It is easier to set up, the shop is yours to customize, card payments go through your own Stripe or Square account, and it is reliable on both a computer and a phone. One flat $20 a month, no cut of your sales.
You can see the side by side at Brevl vs Bakesy, and if you already sell somewhere else, Switch walks you through moving your shop over.
Where to go next
- Website Builder for a Small Bakery
- Where home bakers sell baked goods
- How to make a website to sell baked goods
- How to price your bakes
Common questions
How much does a website to sell baked goods cost?
Square's Free plan has no monthly subscription, so you only pay processing fees. Shopify Basic costs $39 a month, or the equivalent of $29 a month when billed for a full year. Brevl is one flat $20 a month with no cut of your sales.
Can I take card payments without a monthly fee?
Yes. Square's Free plan has no monthly subscription costs, so you only pay processing fees. Square Plus and Square Premium each offer a free 14 day trial, and you can cancel or switch plans anytime.
Do I need a computer, or can I run this from my phone?
Brevl works on a computer and on a phone, and it is a full desktop workspace, not a phone only app.
What happens to my photos and orders if I move later?
Brevl sets it up with you and moves your old shop over, including products, photos, reviews, and dates.
Sources
Prices and plan details change over time. Check each company's current pricing page before you decide.