Choosing tools
Best Website Builder for a Bakery Business
Pick a builder you will still be happy with in six months, without paying for features you will never touch.
On this page
You bake, you take orders, you get paid. A website should make that easier, not add a second job. This guide compares three options a home baker can start with today, says plainly what each one costs and what you get, and shows where Brevl fits if you want something built for a home bakery instead of a general website.
What to remember
- Squarespace lets every paid plan sell products, but the selling features vary by plan, so the tier you pick changes what you can do. - Squarespace upgrades and downgrades are pro-rated, so you get a charge or a refund based on the cost of the new plan. - Shopify offers a free trial, and its help center lists plan costs, transaction fees, and monthly payments. - Brevl is $20 a month flat with no cut of your sales, a 14 day free trial, and card payments through your own Stripe or Square account.
Start with what your shop has to do
Before you compare prices, write down four things:
- A page that shows your bakes and your prices
- A way for someone to order and pay you
- A way to see what you sold
- A web address you can put on a sticker
If a builder handles all four without a workaround, it is worth a look. If you have to bolt on three other tools, it is not.
Squarespace
Squarespace is a general website builder. Every paid plan lets you build a site, send invoices, and sell products, courses, and memberships. Which selling features you get depends on the plan, so the tier matters. If you upgrade or downgrade, Squarespace gives you a pro-rated charge or refund based on the cost of the new plan.
Third-party pricing checked in September 2026 lists Basic at $12, Core at $17, and Advanced at $25 per month billed annually, or $19, $27, and $36 billed monthly. That is a wide spread, and the selling features you want may sit above the cheapest tier.
Where it suits a baker: you want a full site with pages beyond your shop, and you are comfortable choosing a tier.
Where it does not: you sell a few dozen orders a month and want the order flow and the money in one place.
Shopify
Shopify is built for selling, and it offers a free trial. Shopify says it is behind millions of businesses in 175+ countries. Its help center covers pricing plans, plan costs, transaction fees, and monthly payments, so the current numbers are easy to check before you commit.
Where it suits a baker: you ship across the country and carry a large catalog.
Where it does not: you bake to order from your own kitchen and want something smaller to learn.
Brevl, for a home bakery
Brevl is the alternative home bakers choose because it is easier to set up, the shop is yours to customize with your photos, your colors, and your own web address, and it takes cards through your own Stripe or Square account. You can also take Venmo, Cash App, Zelle, and cash. It is one flat $20 a month with no cut of your sales, and there is a 14 day free trial.
It works on a computer and on a phone, so you can check an order from the kitchen and do the numbers at the table. Recipes with real costing, ingredient inventory, and a weekly planner are built in, so you can price a batch and plan the week without a spreadsheet. We set it up with you and move your old shop over, products, photos, reviews, and dates. A real person answers, usually within minutes.
If you are also looking at Bakesy, our Brevl vs Bakesy page lays out the differences side by side. And if you are partway through setting something else up, Switch shows how the move works.
How to test a builder in one evening
List your five best sellers
Write down the five things you sell most, with prices. That is your test data.
Build one page with those five items
Use the free trial or free plan. Try it before you watch any tutorials. If you cannot list five items in an hour, that tells you something.
Place a test order on your phone
Buy one item yourself. Check how the payment goes through and how the order reaches you.
Add up the real monthly cost
Plan price plus anything you had to add on. Compare that to what you sell in a month.
What to check before you pay
- Does the price change when you move to a plan that can actually take orders
- Does the builder take a cut of each sale, or charge a fee on top
- Can you take your customer list with you if you leave
- Does it work properly on your phone, since that is where most orders arrive
- How long does support take to answer, and is it a person
If you are still deciding whether you need a full website at all, how to make a website to sell baked goods walks through the smaller version of this. If cost is the sticking point, bakery website builder free covers what free plans actually include. And if you want to compare the wider field, best website builder for a small bakery business goes deeper.
The bottom line
Squarespace is a good general builder if you want a full site and you are comfortable picking a tier. Shopify is strong if you ship a lot and carry a big catalog. Brevl is the pick for a home baker who wants orders, payment, and pricing in one place, on a phone and on a computer, for one flat monthly price. Start the free trial, list your five best sellers, and see which one you would still open on a Saturday morning.
Common questions
What is the best website builder for a bakery business?
It depends on how you sell. Squarespace suits bakers who want a general website and can pick the right tier. Shopify suits bakers who ship a lot and carry a large catalog. Brevl suits home bakers who want orders, payment, and pricing in one place for one flat monthly price.
How much should a bakery website cost per month?
A third-party check in September 2026 listed Squarespace plans at $12, $17, and $25 per month billed annually, or $19, $27, and $36 billed monthly, with selling features varying by plan. Brevl is $20 a month flat with no cut of your sales. Always check the plan page for current numbers.
Do I need Shopify to sell baked goods online?
No. Shopify is a strong choice if you ship nationwide and want a large catalog. If you bake to order from your own kitchen, a smaller setup that takes orders and cards may be all you need.
Can I take card payments without a big builder?
Yes. Brevl takes cards through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. You keep your own payment account either way.