Choosing tools
Best Website Builder for a Small Bakery: What to Compare
You will know which builder fits how you actually sell, and what to check before you pay for a plan.
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This guide is for the baker who takes orders through texts and messages and wants one real place to send people. You do not need to become a website person to get this right. You need to know what you sell, how you get paid, and how much fiddling you can stand.
What to remember
- Squarespace’s paid plans all allow selling products or services, but ecommerce features vary by plan. - Wix states that Core or Business plans are the ones with ecommerce and payment processing. - The plan name matters less than whether it lets you take the orders and payments you actually take. - Brevl is $20 a month flat with no cut of your sales, and it works on a phone and a computer.
Start with how you sell, not with the builder
Before you compare anything, write down three things on your phone.
How do people order from you now. If it is a text message with a photo of a cake, a builder with a full checkout system may be more than you need today. If you sell dozens of boxes of cookies every weekend, you want a shop that can take an order and a payment without you typing anything.
How do you want to get paid. Some bakers want cards only. Some want cards plus Venmo and cash. Whatever you pick, the plan you buy has to include the payment piece.
How do you want to look. Your photos, your colors, your name. A builder that forces you into a template you cannot change will bother you for years.
Squarespace for a small bakery
Squarespace’s own pricing page lists paid plans that all allow selling products or services, with ecommerce features varying by plan. Read that twice, because it is the part that trips people up. Every paid plan lets you sell something, but the selling tools are not identical from plan to plan.
So the real question is not whether Squarespace can sell a box of cupcakes. It is which plan holds the pieces you need. If you only take a few custom orders a week, you may be paying for parts you will never touch. If you want a fuller shop with more selling options, that is the direction the plans move in.
Wix for a small bakery
Wix states that Core or Business plans are the ones that include robust business features such as ecommerce capabilities and payment processing. That tells you where to start looking. The lower plans are not the ones built for taking payments.
If your bakery takes orders online, check that the plan in your cart is one that includes payment processing before you type in your card details. This is a two minute check that saves a lot of frustration.
What to check before you pay
- Does this plan let me take orders and take payments, or just show pictures.
- Can I edit the whole thing from my phone, or only from a computer.
- What am I paying each month, and is there a yearly price that changes it.
- If I outgrow this, can I take my products and photos with me.
- Who answers when something breaks on a Saturday morning.
Where Brevl fits
Brevl is the alternative home bakers choose, and here is the honest version of why. It is easier to set up, because we set it up with you and move your old shop over, including your products, photos, reviews, and dates. It is more customizable, because the shop is yours to shape with your own photos, your colors, and your own web address. Card payments run through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. And it is reliable on both a computer and a phone, with a full desktop workspace rather than a phone only app.
It is one flat $20 a month with no cut of your sales. There is a 14 day free trial. Recipes with real costing, ingredient inventory, and a weekly planner live in the same place, so you can price a batch and plan the week without a second tool. A real person answers, usually within minutes.
If you are weighing it against another home baker tool, start with Brevl vs Bakesy. If you already have a shop somewhere else and you are tired of it, Switch walks you through moving without losing your order history.
Keep reading
If you are still narrowing things down, these two go deeper on the same decision.
The short version
Both Squarespace and Wix can hold a small bakery. Squarespace’s plans all allow selling with ecommerce features that vary by plan, and Wix points you to Core or Business for ecommerce and payment processing. Pick the plan that matches the orders you take this month, check that you can edit it from your phone, and make sure you can walk away with your photos and products if you ever want to.
If you would rather spend your afternoon baking than building, Brevl is $20 a month flat, no cut of your sales, with a 14 day free trial.