What you bake
Cake Business Flier: 6 Sections to Print and Hand Out
A step by step guide to creating a flier that gets you cake orders.
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Your cake business flier is often the first thing a new customer sees. It should look professional and make ordering easy. A well made flier builds trust and brings in more sales. Learn more about building your brand at our craft hub.
What to remember
- Start with one amazing photo of your best cake.
- List prices clearly to avoid back and forth messages.
- Include your contact info and how to order.
- Print on cardstock so it feels substantial.
- Hand them out where your ideal customers are.
What to put on your cake flier
Your flier must fit on one page. You have limited space, so choose information carefully. Every element should serve a purpose. The goal is to get someone to contact you.
Your best photo
Use one high quality, well lit photo of your most popular cake. This is the first thing people see. Make sure the cake looks delicious and professional.
Your business name
Place your business name prominently. Use a clean, readable font. This is how people will remember you and search for you later.
A short tagline
Add a simple phrase like ‘Homemade Cakes Delivered’ or ‘Custom Cakes for Every Celebration’. This tells people what you do in seconds.
Clear price list
List your most common items and prices. For example: ‘6” Round Cake: $35’, ‘Dozen Cupcakes: $24’. This prevents endless questions about cost.
How to order
State clearly how to place an order. ‘Text or call 555-1234’ or ‘Order on my website at yoursite.com’. Give one primary method.
Contact information
Include your phone number, email, or social media handle. Make it easy for people to reach you with the information they need.
How to write text that converts
The words on your flier must persuade. They should highlight benefits and address common concerns. Use language that speaks directly to someone planning a celebration.
Instead of just ‘vanilla cake’, try ‘Moist vanilla cake with real buttercream’. Mention customization options like ‘Choose your colors and message’. Include a guarantee such as ‘Freshly baked and delivered on your day’. This builds confidence in your service.
A real flier example with costs and price
Here is how the numbers work for a flier advertising a 6” vanilla cake. This shows why you must price correctly from the start. Your flier price needs to cover all your costs and pay you.
For a 6” two layer vanilla cake with buttercream. Ingredients like flour, sugar, eggs, and butter cost $8.50. A cake box and ribbon for packaging add $1.50. Your labor to shop, bake, decorate, and clean is 2.5 hours. Paying yourself a wage of $15 per hour makes labor $37.50. Overhead for kitchen utilities, tool wear, and marketing is $5 per cake. Total cost is $8.50 + $1.50 + $37.50 + $5 = $52.50. If your flier lists the price at $65, your margin after all costs is $12.50 per cake.
Design and print your flier
You do not need expensive software. Use a free online design tool like Canva. Choose a simple template. Stick to two colors that match your business branding. Use a font that is easy to read on a small printout.
Pick a template
Start with a blank or ‘flyer’ template in your design tool. This gives you the right size and layout guides.
Add your elements
Drag and drop your photo into place. Add text boxes for your name, tagline, prices, and contact info. Keep everything aligned.
Check for white space
Do not crowd the page. Leave empty space around your text and photo so the flier feels clean and professional.
Print a test copy
Print one copy on regular paper. Check for typos and see how the colors look. Show it to someone and ask what they would do next.
Print the batch
Once you are happy, print 20 to 50 copies on cardstock. Cardstock feels more substantial and lasts longer in a purse or on a fridge.
How to measure flier success
You need to know if your fliers are working. Track where orders come from by asking new customers how they heard of you. Keep a simple list in your notes app or on paper.
If you get several orders from fliers at the library cafe, focus your efforts there. If a location brings no calls, try a different spot. This basic market research helps you spend your time and printing money wisely.
Where to hand out your cake fliers
Place your fliers where your ideal customers will see them. Think about where people plan parties or buy gifts. Always ask for permission before leaving fliers at a business.
Good places include community bulletin boards at libraries, coffee shops, and grocery stores. Give a few to friends and family to share. You can also include one with every cake delivery as a thank you card.
Mistakes that cost you orders
A bad flier wastes your time and money. Here are common errors to avoid. Check your flier against this list before you print.
Using a blurry or dark photo. People eat with their eyes first. Not listing prices causes endless messages and wasted time. Missing contact info means no one can order. A cluttered design looks unprofessional and is hard to read. Printing on flimsy paper makes your business seem temporary.
A flier is a starting point. As you grow, you might want a cake business pamphlet with more details. Keep track of which flier placements bring the most orders with a simple business tracker.
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Common questions
Should I put a coupon on my cake business flier?
A coupon can be effective for a first order. Use a simple offer like '$5 off your first cake'. Make sure your regular price already includes a good margin so the discount does not hurt your pay. Always add an expiration date to create urgency.
How many cake fliers should I print at first?
Start with 20 to 50 copies. This is enough to test your design and see if it brings orders. You can always print more. Printing a small batch first lets you fix any mistakes without wasting a lot of money on cardstock and ink.
Can I use a flier for online marketing?
Yes. Save your flier as a JPG or PNG file. You can post it on your social media pages, send it in messages, or use it as an email attachment. The same clear photo and price list work well online too.
What is the best size for a hand out flier?
A standard letter size, 8.5 by 11 inches, is easy to print and handle. You can also fold an 8.5x11 sheet in half to create a booklet. A smaller quarter sheet, 4.25 by 5.5 inches, is good for including with deliveries or leaving on counters.