What you bake
Cupcake Business Flyer: 6 Lines That Bring Orders
A ready-to-print flyer template and the exact words that get orders.
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What to remember
- Use one big photo of your best cupcake.
- List flavors and prices clearly.
- Show exactly how to order and pay.
- Add your cottage food license number if your state requires it.
- Print on cardstock for market tables.
Your cupcake business flyer is often the first thing a customer sees. It must work fast on a phone screen or from across a market table. You need the right words in the right order. This guide shows you the six lines that bring orders. You can also see more ideas for cookie captions for business.
What to Put on Your Flyer
A flyer has limited space. You must choose what matters most. Customers want to know what you sell, how much it costs, and how to get it. Your job is to answer those questions in seconds.
Your Best Photo
Use one large, bright photo of your most popular cupcake. Avoid collages. The photo sells the product before a word is read.
Your Business Name
Use the name you sell under. Make it easy to read. Check your name with our cupcake business name generator first.
Flavors and Prices
List 3 to 5 flavors. Put the price right next to each one. For example: Classic Vanilla - $24/dozen. Always say ‘per dozen’ or ‘each’.
How to Order
Give one clear instruction. ‘Text orders to 555-1234’ or ‘Order at yourwebsite.com’. Do not list five different ways.
How to Pay
Say which payments you take. ‘We accept Venmo, Cash App, and cash.’ If you take cards through your own Stripe, say ‘Credit cards accepted’.
Pickup or Delivery
State your town and if you deliver. ‘Pickup in Springfield. Local delivery available for $5.’
The 6 Lines That Work
These lines go below your photo. They are the script for your flyer. Copy them and fill in your details.
- Handcrafted Cupcakes by [Your Name]. 2. Freshly baked to order. 3. Choose from: [Flavor] - $[Price], [Flavor] - $[Price]. 4. Order by text at [Your Phone Number]. 5. We accept [Venmo/Cash App/Cash]. 6. Pickup in [Your Town]. Order by Friday for Saturday pickup.
How to Take a Flyer-Worthy Photo
Your photo is the most important part of your flyer. A poor photo will not attract customers. You do not need professional gear to get a good shot.
Use natural light near a window. Place your cupcake on a clean, plain surface. Get close to fill the frame with your product. Take the photo from a slight angle to show frosting height. Edit the photo only to brighten it and adjust contrast. The same guide has more tips on making your baked goods look their best.
What to Leave Off
A cluttered flyer looks unprofessional. It also confuses customers. Avoid these common mistakes.
Check Your Price First
Before you print a price on a flyer, know your costs. A price that is too low loses you money. A price that is too high will not sell. You need the right middle ground.
Here is a real example for one dozen vanilla cupcakes. Ingredients cost $4.50. Packaging costs $1.50. Your labor is worth $15 for the hour it takes. Your overhead for kitchen power, rent, and marketing is $5. The total cost is $26. If you sell them for $32, your margin is $6. That margin is your pay for the batch after all costs. Use our cupcake business prices guide to check your own numbers.
How to Write Clear Flavor Descriptions
Your flavor list must be easy to scan. Customers should understand each option instantly. Use common names first, then add a short detail.
Write ‘Salted Caramel - $26/dozen’ not just ‘Caramel’. You could add ‘with sea salt drizzle’ if space allows. Avoid vague terms like ‘deluxe’ or ‘premium’. Instead, describe the taste or texture. For example, ‘Lemon Berry - with fresh raspberry filling’. This helps customers choose quickly.
Where to Share Your Flyer
A printed flyer is for local eyes. A digital flyer is for social media and texts.
Print it on cardstock. Post it on community bulletin boards at libraries, coffee shops, and grocery stores. Bring copies to your market table. Share the digital version in local Facebook groups, on Nextdoor, and in your Instagram stories. Always link it to a place where they can order, like your shop. Learn how to set up a simple cupcake business website for $20 a month.
How to Track Flyer Results
You must know if your flyer is working. Tracking results tells you what to change. Simple methods give you the answers you need.
Add a unique code to your flyer. Ask customers to mention it when they order. You can also use a dedicated phone number or a special landing page link. Count how many orders come from each method. If a flyer brings no orders, the problem may be your price, your photo, or your call to action. Its calculator can help you test a new price point.
Your Next Step
Make your flyer today. Use the six lines. Take a good photo. Know your price. Then share it. For more on building your business, visit our craft hub.
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Common questions
Do I need a license number on my flyer?
Some states require your cottage food license number on all advertising. Check your state's rules. If it is required, add a small line like 'Licensed under [Your State] Cottage Food Law #12345' at the bottom of your flyer.
Should I offer a discount on the flyer?
A first-order discount can help. Try 'Mention this flyer for 10% off your first order'. Track where orders come from. If the discount works, keep it. If not, remove it from your next flyer print run.
How many flyers should I print?
Start with 50. See if they bring orders. If you get 5 orders from 50 flyers, that is a good rate. You can then print more. If you get none, revise your flyer's words or your price before printing more.
Can I use the same flyer for cookies?
Yes, but change the photo and product list. A generic 'Home Bakery' flyer works, but a specific 'Cupcake' flyer often pulls better. See our [cookie business flyer](/blog/cookie-business-flyer/) guide for a version tailored to cookies.