Choosing tools
Home Bakery Website Builder: How to Pick One That Fits Your Kitchen
You will know exactly what to compare in a home bakery website builder, and which one fits a kitchen that sells from home.
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If you sell from home, your website is the one spot you control. Social posts sink down the feed by dinner time. A website stays put. It holds your menu, your prices, and your order form, and it is where a repeat customer goes when she wants the same cookies she bought last month.
This guide compares what actually matters when you are choosing a builder, without the sales talk.
What you are really buying
You are not buying a website. You are buying three things: a place to show your bakes, a way for people to order and pay you, and a way to keep track of what you promised and when. Some builders are strong on the first and thin on the other two, and you only find out after you have paid.
What to compare before you pay
What to remember
- The monthly cost, and whether there is a cut of each sale on top of it. - How you get paid: into your own Stripe or Square account, or through the builder’s system. - Whether you can change photos, colors, and your own web address yourself. - Whether it works properly on a computer and on a phone. - Whether it holds recipes, costs, and orders, or just pages. - What happens to your products, photos, and customer list if you leave.
Where the large site builders fit
Squarespace is a common starting point, and the facts are worth knowing before you compare. All paid Squarespace plans let you sell products or services, but the specific selling features vary by plan, so the cheaper tier may not include what you assumed. With every Squarespace billing plan you can build a site, send invoices, and sell products, courses, and memberships.
That is a wide range, and it is built for everyone. The trade off is that a general site builder is made for photographers, consultants, and gyms as much as for you. You will spend your evenings learning a page editor instead of pricing a cake.
If you are weighing several general builders, our walkthrough of the best website builder for a small bakery business goes through the comparison in more detail. There is also a useful read on how to make a website to sell baked goods if you are starting from nothing.
What a bakery shop should do that a website cannot
A page can show a photo of a cake. It cannot tell you that the butter in that cake cost you $2.40 this week, or that you have two orders due Friday and one batch of dough already made. That is the difference between a website and a shop.
Why home bakers choose Brevl
Brevl is one flat $20 a month with no cut of your sales. You get a shop that is yours to customize, with your photos, your colors, and your own web address. You take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. It works on a computer and on a phone, so you can set up at the kitchen table and still check an order with the oven going.
Recipes come with real costing, ingredient inventory, and a weekly planner, so pricing and planning happen in the same place you take orders. We set it up with you and move your old shop over, including products, photos, reviews, and dates. A real person answers, usually within minutes. You can start on the 14 day free trial.
If you are comparing it with another tool, see Brevl vs Bakesy and Switch. Neither one is a bad choice. Brevl is simply built for a home baker who wants to be baking, not building.
How to choose in five steps
Write down what you sell and how you get paid
List your products, your prices, and every way you accept money right now. This tells you which selling features you cannot live without.
Check the cost of the plan that actually sells
Look at the tier that includes selling, not the cheapest tier. All paid Squarespace plans let you sell products or services, but the specific features vary by plan.
Test it on your phone
Open the builder on your phone and try to add a product, change a photo, and place a test order. If that is awkward on a phone, it will be awkward on a busy Saturday.
Confirm how you get paid and what it costs
Ask whether payments go to your own Stripe or Square account, and whether the builder takes a percentage of each sale on top of the monthly fee.
Check what moves with you if you leave
Ask about your products, photos, reviews, and customer list. Moving should not mean starting from nothing.
A note on free plans
Free plans can be a fine place to start, and there is a full breakdown in bakery website builder free. Just read the fine print on selling and payments before you build a whole menu inside one, because the features you need most are often the ones held back.
The short version
Compare the monthly cost, the payment setup, the phone experience, and what happens if you leave. Brevl answers all four in a way that suits a home baker, and it is worth a look before you pay anyone else.
Common questions
What should a home bakery website builder do for me?
Three things. It should show your bakes the way you want them shown, take orders and card payments, and keep your prices and costs in one place so you are not guessing. If a builder only does the first one, you will still be doing the rest by hand.
How much should I expect to pay each month?
It varies by builder and by plan. Brevl is one flat $20 a month with no cut of your sales. With general site builders, the selling features you want may sit on a higher plan, so check what each tier actually includes before you commit.
Can I take card payments without a big setup?
Yes. On Brevl you take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. Using your own payment account means the money lands with you.
Do I need a computer, or can I run it all from my phone?
You need both to work. Brevl works on a computer and on a phone, so you can set things up at the desk and still check an order while you are baking.
What happens to my products and photos if I switch?
With Brevl we set it up with you and move your old shop over, including products, photos, reviews, and dates. Ask any builder this question before you pay, because the answer tells you how hard leaving would be.