Choosing tools
Online Store for Baking Supplies: Where Home Bakers Sell
You will know which kind of place to sell baking supplies from, what to check before you commit, and where Brevl fits.
On this page
If you already sell baked goods from home, you have probably thought about adding supplies. A piping kit. Sprinkles by the jar. Cookie cutters. A boxed mix. A starter set for someone who wants to learn. It is a natural add on, because the same people buying your cookies will buy the tools to make them.
What trips bakers up is picking where to sell the supplies before thinking about how supplies are different from a batch of brownies.
Supplies are not the same as a bake
A bake is made once and sold once. A supply sits on a shelf, comes in sizes, and has to be counted. If you sell the last jar of vanilla and forget to update the listing, you have a problem on your hands.
So the first thing to look for is simple. Can you mark something sold out the moment it is gone, and does the place help you keep track of what you have left.
The four kinds of places you can set up
A large marketplace. You list on a site that already has shoppers. Good for being found by people who do not know you yet. The trade off is that you are one listing among thousands, you cannot change much about how your page looks, and the place takes a cut of each sale.
Social selling. You post on Instagram or Facebook, people message you, you send a payment link. Free to start and quick. The work is that every order is a conversation, and your shop slides down the feed by morning.
A bakery specific shop tool. Built for bakers, often with order forms and pickup dates. Helpful if you only sell bakes. It can feel tight when you want to sell a physical item with sizes and stock.
Your own shop. Your own web address, your own photos and colors. More setup at the start, but the customers are yours and the link is one you can print on a box or a market sign.
What to check before you pick
What to remember
- Can you list a product with sizes, like a small or large jar, without a workaround - Can you mark something sold out or hide it when it is gone - Does it show you what you have left, or do you keep that in a notebook - What does it take out of each sale, and is there a monthly fee on top - Can you take card payments, and whose account does the money land in - Does it work on your phone and on a computer, since you will use both - Can you move your listings out later if you change your mind
Where Brevl fits
Brevl is the alternative home bakers choose when they want their own shop instead of a listing on someone else’s site. It is one flat $20 a month with no cut of your sales, so a $6 jar of sprinkles does not cost you a slice of it. There is a 14 day free trial.
You get a shop that is yours to customize, with your photos, your colors, and your own web address. Card payments go through your own Stripe or Square account, so the money lands with you, and you can also take Venmo, Cash App, Zelle, and cash. It works on a computer and on a phone, which matters when you are packing orders at the kitchen table.
For supplies in particular, the recipe and inventory side earns its keep. You can build recipes with real costing, track ingredient inventory, and plan the week, so you know what you actually have before you promise it. We set it up with you and move your old shop over, products, photos, reviews, and dates. A real person answers, usually within minutes.
If you want the side by side, see Brevl vs Bakesy and Switch.
Getting your supply shop open
Pick your first few items
Start with things you already use and can describe in one sentence. A beginner piping kit, a cookie cutter set, a boxed mix you make yourself.
Price the whole box, not the item
Add the supply cost, the packaging, the shipping, and a little for the ones that sit. That total is your floor.
Take plain, honest photos
One clean background, good light, and a photo of the item next to something for scale. Buyers need to know how big it is.
Put your link everywhere
Your box stickers, your market sign, your order confirmations. The link is the whole point of having your own shop.
Keep reading
If you are still weighing where to sell, online places to sell baked goods walks through the comparison. If you have decided to build your own, how to make a website to sell baked goods is the next step. And if you are looking at Bakesy specifically, Bakesy pricing lays out what it costs so you can line it up against your own numbers.
Common questions
Is it better to sell baking supplies on a big marketplace or in my own shop?
A marketplace is good when you want strangers to find you. Your own shop is better when you already have customers, because the link is yours and you are not competing on the same page as a thousand other sellers. Many bakers start on a marketplace and move once they have a following.
Can I sell bakes and baking supplies in the same shop?
Yes. Bakes and supplies can live side by side as long as each one has its own listing, price, and stock count. Just be clear about which items ship and which are pickup only.
What does Brevl cost?
One flat $20 a month with no cut of your sales. There is a 14 day free trial and you do not need a card to start.
How do I get paid for supplies I ship?
With Brevl, card payments go through your own Stripe or Square account, so the money lands with you. You can also take Venmo, Cash App, Zelle, and cash.