Getting started
Website Building for Small Bakeries: $20 a Month (2026)
A clear guide to choosing and setting up a website that fits a home bakery's budget and needs.
On this page
Your website is your shop window. It needs to work for the customers you have now and grow with you. This guide walks through the costs, the setup, and the common mistakes so you can choose the right fit. For more first steps, see our getting started hub.
What to remember
- Your website is your shop, not just a brochure.
- You need to accept payments, not just show photos.
- The right cost is a flat monthly fee, not a cut of your sales.
- You should own your customer list and your web address.
What a bakery website really needs to do
A good bakery website does three things. It shows your products with clear photos and prices. It lets customers order and pay you directly. It works on a phone because that is where your customers are. If it does not take orders, it is just a flyer.
The real cost of a bakery website
Costs break into two parts: the platform fee and the payment fees. The platform fee is what you pay each month to host your shop. The payment fee is what a payment processor charges per sale. Some platforms take both.
Based on common market rates for small business e-commerce platforms.
| Cost Type | Typical Range | What it means for you |
|---|---|---|
| Platform Monthly Fee | $0 to $50+ | A flat fee is predictable. A free plan often lacks key features like your own web address. |
| Sales Commission | 0% to 10%+ | A percentage cut eats your profit on every sale. A 0% commission leaves more money in your pocket. |
| Payment Processing | ~2.9% + $0.30 | This fee is charged by companies like Stripe or Square on card orders. It is separate from the platform fee. |
Brevl charges one flat $20 a month with 0% commission. You connect your own Stripe or Square account for card payments, plus Venmo, Cash App, Zelle, and cash. This keeps costs clear and predictable.
Setting up your shop: a step-by-step walkthrough
Pick your web address
Choose a simple name like yourbakeryname.com. You own this address, so customers can always find you.
Add your products and photos
Upload clear photos of your bakes. Write short descriptions and set your prices. Group items into categories like ‘Cakes’ or ‘Holiday Treats’.
Set up how you get paid
Connect your Stripe or Square account for cards. Turn on options for Venmo, Cash App, Zelle, and cash for local pickup orders.
Set pickup or delivery details
Choose your pickup days, times, and location. If you deliver, set your delivery area and any fees.
Turn on your shop
Share your web address on social media and in your texts. Your shop is now open for orders.
Common mistakes that cost you money
The wrong choice can drain your profits or stall your sales. Here are the pitfalls to avoid.
Picking a platform that takes a commission means you pay a fee on every sale forever. That is profit you never see. Choosing a site builder not made for food sales means you cannot easily manage weekly specials or pre-orders.
Not owning your customer list is a hidden cost. If you build a following on a social media page or a marketplace, they own that relationship. If their rules change, you could lose your audience. With your own website, your customer list is yours.
Forgetting about mobile is a sales killer. Most of your orders will come from a phone. If your site is hard to use on a small screen, customers will leave. Make sure any platform you choose works perfectly on phones. Brevl is built to work on both a computer and a phone.
How a website fits with your other tools
Your website should work with the rest of your business, not fight it. It needs to connect to how you track costs, manage orders, and talk to customers.
Your recipes and their real costs should feed into your shop. When you know a batch of cupcakes costs $8.50 to make, you can price it confidently. Tools that separate costing from selling make you do the math twice. Brevl includes recipes with costing, so your shop prices are always accurate. Learn more about tracking costs in our guide on manual bookkeeping for bakery.
Your website is also your first step toward looking professional. It helps when you need commercial insurance for small bakeries or are building a basic business plan example for bakery.
Your next steps
Start with a clear picture of what you sell and who buys from you. Then, look for a platform that meets those needs at a cost that fits. Take advantage of free trials to test the setup process yourself.
Brevl offers a 14 day free trial. You can build your shop, add products, and see how it feels to take orders before you commit. There is no card required to start the trial.
Try the free bake pricing calculator
Free, no signup.
- See a detailed cost breakdown for a similar shop
- Learn about insurance for selling baked goods online
Common questions
Do I need a website if I only sell locally?
Yes. A website gives customers one reliable place to see your menu, prices, and pickup times. It looks more professional than a social media page and works even if social media sites change their rules.
Can I use my own web address (like .com)?
Yes, you should. A custom web address like yourbakery.com is easier for customers to remember and type. It also looks more established than a long, generic platform URL.
What about taxes and legal rules for online sales?
You must follow your state's cottage food laws and sales tax rules for food sales. Your website does not change these requirements. Always check your local regulations first, as outlined in [tips for starting a home bakery](/blog/tips-for-starting-a-home-bakery/).
How long does it take to set up a basic shop?
With clear photos and prices ready, you can have a simple shop taking orders in an afternoon. The longest part is usually writing product descriptions and setting pickup details.
Sources
This guide provides general business information. It is not legal, financial, or tax advice. Rules vary by state and locality. Consult a professional for advice specific to your situation.