Choosing tools
Best Website to Sell Baked Goods: A Fair Roundup for Home Bakers
A plain comparison of the websites home bakers use to sell baked goods, with real prices and a clear pick.
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If you bake from your kitchen and sell to neighbors, coworkers, and the parents at school, you do not need the biggest tool on the list. You need one that lets a customer see your menu, pick a date, pay, and know it went through. That is the whole job.
Here is a fair look at the options home bakers ask about most, what each one costs, and where each one fits.
What to remember
- Square Free has no monthly subscription costs, so you only pay processing fees. - Shopify Basic is $39 per month with monthly billing, or the equivalent of $29 per month when billed for a full year. - Brevl is one flat $20 a month with 0% commission. - Brevl takes card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. - Brevl works on a computer and on a phone, so you can answer a customer while the oven is running.
What “best” means when you bake at home
A website is not a magic switch. It is the place a customer goes when someone tells them “you have to try her banana bread.” Your job is to make that visit short. They see the bread, they see the price, they pick a pickup day, they pay.
The tool you pick should do three things well. It should show your bakes the way you want them shown. It should let people pay without you chasing them for cash. And it should be something you can run from your phone between batches.
Everything else is noise. Big menus, fancy reports, a blog you will never write. You can grow into those. You cannot grow out of a tool that fights you every time you add a new item.
Square
Square is the name most people already know, and the price is easy to understand. Square Free has no monthly subscription costs. You only pay processing fees on the sales you make.
Square Plus and Square Premium each offer a free 14 day trial, and you can cancel or switch plans anytime. Signing up is fast and free, with no commitments or long-term contracts required.
If you already swipe cards at a farmers market with a Square reader, staying with Square keeps everything in one place. If you have never used it, the setup is still quick.
Shopify
Shopify is built for people who want to run a full online store. Shopify Basic costs $39 per month with monthly billing, or the equivalent of $29 per month when billed for a full year.
That is a real monthly bill before you have sold a single cookie. For a home baker doing a few dozen orders a month, it can feel like paying for a warehouse when you work out of a kitchen. For someone scaling toward wholesale, the math changes.
Brevl
Brevl is the option built with home bakers in mind. One flat $20 a month, and no cut of your sales. You get a 14 day free trial.
Your shop is yours to customize: your photos, your colors, and your own web address. You take card payments through your own Stripe or Square account, plus Venmo, Cash App, Zelle, and cash. It works on a computer and on a phone, so it is a full desktop workspace, not a phone only app.
There is more under the hood that matters when you bake for money. Recipes with real costing, ingredient inventory, and a weekly planner, so you can price and plan instead of guessing. We set it up with you, and we move your old shop over: products, photos, reviews, and dates. A real person answers, usually within minutes.
What to check before you pick
Before you sign up anywhere, ask these questions.
If you are still comparing builders, best website builder for home bakery lays out what to look for.
Why home bakers choose Brevl
This is a roundup, so here is the honest version. Square is a good fit if you already use a Square reader and want the simplest possible price. Shopify is a good fit if you are building toward a bigger operation and want a full online store.
Brevl is the one home bakers choose when they want their own shop, not a page tucked inside someone else’s. It is easier to set up, it is yours to customize, it takes cards through your own Stripe or Square account, and it works the same on a computer and on a phone.
If you are deciding between the two, read Brevl vs Bakesy for a side by side. If you already have a shop somewhere else and you are ready to move, Switch walks you through it. We move your products, photos, reviews, and dates over with you.
If you want to see how the numbers work out before you pick, how to price your bakes is the place to start. And if you are still weighing your options, best platform to sell baked goods online covers more ground.
The short version
Square Free has no monthly subscription cost. Shopify Basic is $39 per month billed monthly, or the equivalent of $29 per month billed for a full year. Brevl is a flat $20 a month with no cut of your sales.
If you want the cheapest possible entry and you already use Square, Square Free is a fair place to start. If you want a shop that is yours, easy to set up, and built for how a home baker actually works, Brevl is the one to try. See how it compares in Brevl vs Bakesy, and when you are ready, Switch.